Find a piece of theoretical knowledge relating to New media
Late 60s books can be relevant despite initially thinking they wouldn't be relevant as they would be informed in the most modern form of new media but, if done well, these books can still be very relatable.
Medium is the message is a book which focuses more around electronics rather than media.
The Medium and the massage
An inventory of effects
Marhsall McLuhan
Quentin Fiore
1967
"The major advances in civilisation are processes that all but wreck the societies in which they occur"
"Societies shaped more by the media and less by the content of communication"
"Electrical tech fosters and encourages the unification and involvement"
"Our 'Age of anxiety' is, in great part, the result of trying to do today's complex job with yesterday's tools-with yesterdays concepts"
No comments:
Post a Comment