Research into generation x,y,z etc

http://www.telegraph.co.uk/news/features/11002767/Gen-Z-Gen-Y-baby-boomers-a-guide-to-the-generations.html

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.

The phrase Generation Y was first used in a 1993 Ad Age article, while Millennials was coined by sociologists Neil Howe and William Strauss. As well as being comfortable sharing their entire life online, this is a selfish, self-regarding generation. "Let me take a Selfie," is their catchphrase.

Generation Z is one name used for the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start it at the mid or late 1990s or the more widely used period starting from the mid 2000s to the present day.

"first tribe of true digital natives"  "screenagers"

Statistics of today’s generation
1 Million Apple apps
1 Billion Facebook users/accounts
5.1 billion google searches 
4 billion youtube views

10HRS 19MINS technology use per day

http://usatoday30.usatoday.com/money/advertising/story/2012-05-03/naming-the-next-generation/54737518/1

Essay quotes

“The new feeling that people have about guilt is not something that can be privately assigned to some individual, but is, rather, something shared by everybody, in some mysterious way.” — Marshall McLuhan

Marshall McLuhan, 1996. The Medium Is the Massage: An Inventory of Effects. Edition. Hardwired.

“Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.” — Marshall McLuhan

Environment, culture, understanding, change

“As the new electric technologies come into play, people are less and less convinced of the importance of self-expression. Teamwork succeeds private effort.” — Marshall McLuhan

Importance of self expression

“The major advances of civilization are processes that all but wreck the societies in which they occur.” — A.N. Whitehead

Advancement, future

http://www.themediumisthemassage.com/the-book/

Harvard reference:

Author (Year of Publication). Title of Book. Place of Publication: Publisher. Pages.

Beginning of my essay.

New Media

COP essay question proposal
Considering culture and how people don't specifically consider this generation to have any newly formed sub cultures.

Investigating whether the lack of face to face communication in the 21st centaury will be detrimental to the future of this generation (?)

Exploring new media, technologies and the relationship between communication

How can I convey my messages as a graphic designer when type/written communication is more challenging than spoken questions/information?

Research areas: Into Google Glass and it's addictive properties Tweets during freshers Facebook and how everyone spends their lives on it and the connection to loneliness, isolation and also in some cases depression.
Myspace and the design functions attached to it, why myspace has more personality and freedom than facebook, more functions.

Marshall McLuhan, 1996. The Medium Is the Massage: An Inventory of Effects. Edition. Hardwired.

“Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.” — Marshall McLuhan
Environment, culture, understanding, change

“As the new electric technologies come into play, people are less and less convinced of the importance of self-expression. Teamwork succeeds private effort.” — Marshall McLuhan

Importance of self expression
“The major advances of civilization are processes that all but wreck the societies in which they occur.” — A.N. Whitehead
Advancement, future

Current generations
http://www.telegraph.co.uk/news/features/11002767/Gen-Z-Gen-Y-baby-boomers-a-guide-to-the-generations.html

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.

The phrase Generation Y was first used in a 1993 Ad Age article, while Millennials was coined by sociologists Neil Howe and William Strauss. As well as being comfortable sharing their entire life online, this is a selfish, self-regarding generation. "Let me take a Selfie," is their catchphrase.

Generation Z is one name used for the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start it at the mid or late 1990s or the more widely used period starting from the mid 2000s to the present day.

"first tribe of true digital natives"  "screenagers"

Helen Miller
Jacques Derrida
1996

http://elupton.com/2009/10/deconstruction-and-graphic-design/

Ellen Lupton and J. Abbott Miller. Published in special issue of Visible Language on graphic design history, edited by Andrew Blauvelt (1994). This is an earlier version of the essay “Deconstruction and Graphic Design,” published in our book Design Writing Research.

“Speech draws on interior consciousness, but writing is dead and abstract.”
Representation builds itself

Language informs an individual

‘We’re born into Language’

Lupton and Miller

Order of commutative hierarchy:
1. Speech writing
2. Writing
3. Typography
4. Seeing
5. Reading
“Typography has moved away from speech”

Revisiting my Essay question:

Sheffield city to be studied as part of my essay 

Having already come up with 2 very different essay questions which I felt were much more sociology based rather than design, I have decided to completely revisit my essay ideas and write a brand new essay question.

Knowing that I am going to be spending my Christmas break in Sheffield I am now considering the difference in design for the student culture in both the thriving student cities of Sheffield and Leeds.

I see this as more of a case study than an essay question which I don't think will be detrimental to my essay submission but I feel this topic is something which I can massively engage with and put a lot of time and effort into researching.

Identifying if there is a correlation between the design connected to the student lifestyle in the two student cities, Sheffield and Leeds? 

Identifying if there is a relation in the design and promotional material of the student lifestyle in both Leeds and Sheffield? 

History and development of both Sheffield and Leeds

First hand experience of both cities

Focussing around print design (leaflets, fliers tickets etc)

Interviews with students who know both cities 

Intention is to find and uncover any major differences and analyse why

Culture in both cities and the populous of students 

Photographing opportunities:

Sheffield student union

Clubs - Plug, Corp, West st, Carver street 

Collate any fliers found in Sheffield

FB events advertising Sheffield

Photograph clubs in Leeds, Leeds union etc

Concentrating on printed material and differences (if any) in design style.

Consider finding the design agencies who create most of the printed material for Sheffield and also Leeds.

COP essay question proposal:

COP essay question proposal

Considering culture and how people don't specifically consider this generation to have any newly formed sub cultures.

I am becoming interested in this generation X + Y and how every teenager is on facebook and can be found online. Specifically how this generation is spending this life on the internet and it could potentially be complicating young people's minds but doesn't appear to be stopping or changing.

Research areas:

Into Google Glass and it's addictive properties

Tweets during freshers

Facebook and how everyone spends their lives on it and the connection to loneliness, isolation and also in some cases depression.

Myspace and the design functions attached to it, why myspace has more personality and freedom than facebook, more functions.

How can I convey my messages as a graphic designer when type/written communication is more challenging than spoken questions/information?

Symbolic interactionist theories of identities

George Herbert Mead

Herbert Blumer

'Peoples behaviours' in interaction with others in social settings are governed by their conception of themselves.

Actions speak louder than words.

Individual's actions are directed at others verify, identity or identities.

Identities are fillers of selective perception and interpretation 

People learn from their mistakes when judging identities

Sheldon Stryker's identity theory   

Scenario based identity, people act differently to higher roles (bosses etc)

Everyone behaves the same and join them

Despite how people know know they should act it doesn't always go that way

Salience hierarchy 

People are complex and have various perceptions of them selves and use them in different situations

It can predict how a person will react in a situation and what traits will come through.

Commitment and self 

The more time a person spends in a role the more it will shape 

Identity is based on the views of others

People overtime become more like those who they spend time with

People cant act how they would initially want to due to social restrictions 

Key propositions 

The more people that follow in identity the stronger it becomes. Stronger in numbers. 

Seek out situations to use that roll 

A leader in a work place

Pressure and stress on a big personality 

Mcall and Simmons 1960

Legitimating ones identity in the eyes of others in is the driving force of human behaviour 

The main judge of identity is yourself

All about reinforcement from others

Drive to acquire support for their idealised concepts of them selves

Media and message

The major advances in civilisation are processes that all but wreck the societies in which they occur

Societies shaped more by the media and less by content of communication 

Electrical tech fosters the unification and involvement 

Hellen Miller & Jon Derrida 1996

Deconstruction

Representation builds itself

Language informs an individual 

We're born into language

Speech draws on intention consciousness, but writing is dead and abstract

Speech over writing

Design writing research Lupton and Miller

Order of importance:

Speech - Writing - Typography - Seeing - Reading 

Modernist typography

Typography has moved away from speech 

Spacing, punctuation, type style and layout, all speech.

First thing's First manifesto 

Rick Poynor

Challenge of vis communicators that refuses to go away

Initially dashed off in the heat of the moment

due to the generation of the manifesto

In 1964 America was already corrupt by ads and Garland didn't want to see England going the same way

Culture Jammin

Ethical charge

Research No Logo

Democracy undemo

Beirat 2007

People who signed it already had great jobs and can do their own things rather than designing ads

Is this workable. It is signed by cultural designers

Horis' Typography challenge  

Challenges seeing and reading

Work to uncover its messages

Deconstruction design style

Grunge style

Created as a poster for a lecture at an American College

Typography is lesser than the written word

Pastiche

Using old styles in a capitalist and modernist world 

Detached from history because it becomes modern day

Reproducing victorian type in a modern way

Marxism 

Negative dystopic picture of the present

Modernist styles become post modern