We were set a one day responsive task to redesign Yahoos website due to the fact it was massively missing out on visitors as Google was by far the favoured home page for teenagers.
This was originally a brief set by YCN as part of a competition.
Most people we were working in groups during this one day brief, but I was working alone.
We were informed that the usual target audience for this website was 13-18 year olds so for this reason, this was the age in which I was basing my redesign on.
A vital piece of information which massively effected my design choices was that teenagers visited social network sites in this order:
Facebook - Twitter - Instagram
Plan of action:
I had chosen to re colour the website as I thought the original purple colour was something which I associated with the older generation and other brands such as Monarch airlines using this tint of purple instantly screamed out as something I must change to make more relevant to the audience.
I chose to change the branding out Yahoo's site to a bright pungent lime green as I had done some research and no other social networks sites or generally popular sites to teenagers used this colour scheme and I felt it was a unisex colour which would be pleasing on the eye to my target audience.
Moving on I decided to create some app panels which instantly appears on your Yahoo home page, and when the user receives a facebook notification, the content of this is displayed on their home page and with a simple click of their mouse, the facebook app grows in size to reveal the detailed information. This same transition happens with the Instagram, twitter and youtube function.
The small youtube app allows the user to select a specific song or playlist when the app is opened and allows the user to pause the song or increase the volume when the app tab has been shrunk.
The order of these app tabs is based around the research that teenagers visit facebook then instagram etc and that explains the composition of these tabs.
So far these are the only changes I have implemented on their site, keeping the news content the same as that is Yahoos content and not something for their designer to mess around with, obviously I could attempt to improve the aesthetic of their news, but at this stage I haven't.
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