Matt Dent Royal Mint

After being briefed into our most recent project, OUGD503, Responsive and introduced to competition briefs, we were shown the work of Matt Dent, a winner of Royal Mint's competition to re design the British currency of coins.

"It’s estimated that almost 28 billion United Kingdom coins are in circulation, and if all those circulating coins were laid out side to side they would form a line 397,289 miles long - nearly 16 times around the world."

Matt Dent created a stunning selection of coins despite that the competition brief instructed a designer to attempt to re design a single coin out of 7 options, this designer decided to re design all 7 as a collection, winning him an impressive £35,000 and to be a close partner to Royal mint as a company.

Here show the 7 coins designed by Matt Dent, seamlessly working together in collaboration with each other. It is clear that he initially designed a shield divided into 4 quadrants in each he did a separate design which in my opinion have a 'typically British' feel. The pound coin design featured this shield and a smaller scale version of the whole design which he implemented onto the other 6 coins.

Considering how simple his approach appears to be, it is evident that Matt's design is really eye catching and successful. I love how the design works over the 6 coins in the manner which it does, very inventive and skilful.

http://en.wikipedia.org/wiki/Matthew_Dent_(designer)

http://www.mattdent.com/work_uk-coins.asp

http://blog.royalmint.com/tag/matt-dent/