Showing posts with label Feathr brief. Show all posts
Showing posts with label Feathr brief. Show all posts

Thursday, 13 November 2014

Feathr wall paper brief:

After having Tom visit from the Feathr company, I am now at a stage where I would like to design a wall paper piece of art for this project.

I intend to begin this project by researching into other higher end of wall paper styles and what people who are interesting in this type of deco invest their money in.

Cole & Sons


Cole & sons is one of the higher end wall paper supplies who Tom talked about during the visit/briefing. These seem to be a competitor of his company and one of the suppliers whom customers could potentially choose over Feathr.

According to Tom, this company had massively successes in the previous years with two of their wall paper designs:

Cole & Sons - Trees


One of Cole & Sons' very successful paper designs. 
The appeal of this paper came from the fact that the trees accentuate the height of the ceiling and make a room appear bigger.

I feel with wall papers such as this it is better covering a feature wall rather than an entire room due to the harshness on the eyes, but that is only my opinion.


Cole & Sons - Flamingos



This design along with the tree one was very popular for Cole & sons, a lot more subtle, discrete and also feminine in my opinion, but not to a emasculating extent.

Osborne & Little




Feathr brief OUGD503

Feathr wallpaper briefing:


FEATHR.COM

Wall paper space

artist designed wall paper

Source designs globally 

'Interesting and innovative work'

Helsinki based - London office (and Bali)

EX Advertisers (Fat people buy chocolate, cereal to children)

Threadless $.25 , society 6, bucket feet $2

Why Wall paper?

The wall as a canvas

change their mood with wall paper

subversion

10M roll 

'Grid is small, scale it up'

Mark Denton, Askew, Liam Sparkes, Glue society, super mundane, wood deed, Paul Meates

brief every 3 months

$5 per person per roll

digital print

Brief:


Art has a concept, a story and makes people want to ask about it

'Art is never background noise'

30-45 urban, home owners - doing up their home:

Piece buyers, thrift shoppers, designed afficionadoes, savvy story seekers

Cole & sons, osborne & little

Cole and sons trees and flamingos are most popular recently

Consider context

https://www.feathr.com/blog

Abigail Lane - Bloody wall paper

Jake and Dino's Chapman's wall paper- insult to injury

Never fade into the background

'Timorous Beasties' £350 a Roll

Depth and distance

ON TREND WALL PAPER

Depth to a smaller room

'Damask'

Straight repeats, half of quarter drop on each roll

subtle variations so your eye has somewhere to travel


53cm x 1000cm (10m)

75cm vertical repeats

1560px

Can use typography but obviously consider scale and legibility 

FB: Wearefeathr