HeForShe - Contextual research

HeForShe

HeForShe's campaign was the project which aesthetically gave me most inspiration at this stage, clashing contrasting neon pink and black was powerful, emotive and empowering. This campaign unlike the others focussed around males raising awareness and helping fight the cause of sexism, a completely different approach to the other campaigns.
The logo of HeForShe conveys unity and strength through the interlocking shapes, a message that  is highly effective in this protest/uprising environment.

"HeForShe is a solidarity campaign for gender equality initiated by UN Women. It's goal is to engage men and boys as agents of change for the achievement of gender equality and women’s rights, by encouraging them to take action against inequalities faced by women and girls." [http://en.wikipedia.org/wiki/HeForShe]

The HeForShe Commitment 

"Gender equality is not only a women’s issue, it is a human rights issue that requires my participation. I commit to take action against all forms of violence and discrimination faced by women and girls."

[http://www.heforshe.org/#take-action]

A campaign for gender equality coming from a different angle, aiming at boys and men being the 'agents of change' for gender equality. 

Sorry, Emma Watson, but HeForShe Is Rotten for Men

"Until feminism recognizes discrimination against men, the movement for gender equality will be incomplete."

"I decided I was a feminist and this seemed uncomplicated to me," said Emma Watson at a UN Women speech in September. "Men-- I would like to take this opportunity to extend your formal invitation. Gender Equality is your issue, too."

[http://time.com/3432838/emma-watson-feminism-men-women/]

"Watson clearly believes that feminism — which, she stressed, is about equality and not bashing men — will also solve men’s problems. But, unfortunately, feminism in its present form has too often ignored sexist biases against males, and sometimes has actively contributed to them. Until that changes, the movement for gender equality will be incomplete."

Controversy has reached this topic through Emma Watson's correspondence "I decided I was a feminist and this seemed uncomplicated to me," said Emma Watson at a UN Women speech in September. "Men-- I would like to take this opportunity to extend your formal invitation. Gender Equality is your issue, too.", with the question of sexism against men being brought up, a topic which could be touched on, but personally and specifically this project for me focusses around female inequality in the music industry.