The posters, booklet, and post card being printed on high quality gloss stock resulted in costing 75p per A4, not specifically cheap for free merchandise to give away. Total costings of the product would result in around £9 potentially including delivery also, far from cheap for a free give away to festival goes attempting to raise money.
If mass produced for as cheap as possible whilst maintaining the quality a cost could be added to the whole bundle, funding the campaign, helping the cause further and building a larger brand name, creating a charity/donation method for fans of the HeForShe cause.
I feel the t shirts would be trendy and also ambiguous enough for teenagers and activists of gender equality to purchase, not containing text greatly increases this 'sell-ability' marketing factor.
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