Monday, 10 February 2014

Giving someone else feedback - Interim Crit:

I have chosen to give detailed feedback into some else's designs at the interim crit.
This person has created 5 album cover designs for Elbow's track, Grounds for divorce
I know how this design was a twist on the word 'grounds' from the title of Elbow's track, this has been designed out of ground coffee, quite an innovative concept, which strays away from the normal routes people have been creating designs from. 
Obviously the coffee granules have been shaped into a broken heart.
I feel this piece could be neatened up and less messy, so it has more order, camera effects can be experimented with to see the outcomes in that sense. 
This is a strong and unique idea which should be carried forward, I could imagine it on a vinyl sleeve for being so innovative and quirky. 
This piece also uses food and it is a macro close up of some bread which is supposed to represent an earthquake as part of the ground. I feel the photograph is very over exposed to a point where the detail is hard for the audience to see, which is a massive negative, and the tint on the image is too dark which again makes the photograph lose it's legibility.
This image shows heart break and relates to the lyrics of "cocktail relating to grounds of divorce" or simply just that a couple could have previously shared wine together, now the glass is broken, a kind of metaphor. 
This piece has been made too look like it has been broken using Photoshop software, rather unconvincingly in my opinion, it could be developed in that way. I feel this person has stronger designs that this one.
This piece is an illustrated couple of people who are clearly unhappy and have most likely been arguing, this relates directly to the title of the song. This illustration is simple in the way that it expresses what is going on, but that is as far and as detailed as it goes.

"Someday we'll be drinking with the seldom seen kid" is the line that this photo has been based on. I am in this image, representing someone looking over the character whom is the 'seldom seen kid'.
The photograph has been edited in a way that the emotion is present and evident, it appears to have a blue tint on the image and the blue objects in the piece have been left illuminated.

In conclusion, these pieces of work could all be improved in some way, and some of them are at their final stages of development, as the idea wasn't very solid in the first place.

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