Second group meeting:

As a group, we organised a second meeting to collaborate all of our individual research together.

We eventually decided to go down the route of dyslexia in a way that we would target a much greater audience where then we would inform masses about dyslexia, how dyslexics had an incorrect stigma attached to them and how you could identify your self as being dyslexic or not.

We would use the medium of Twitter to flag up people's bad grammar, in a satirically and jokey way, which then using the twitter page we would suggest links to our created website which could inform about dyslexia.

We thought of comical things such as the 'dyslexic dog' which could be a mascot for the campaign, and also ventured down the path of created eye-catching and informative pieces of design that attempted to straighten out the stigma attached to dyslexics.

As a group we looked at existing pieces of art targeting the dyslexic community and those unaware of the condition. We found colours which benefitted dyslexics and typefaces which helped.

We had a lot to go on from this meeting in a way to progress the idea forward, include a range of interesting adverts and story boards which tried to de-stigmatise the topic of dyslexia, which I felt would be very effective as a viral campaign.