Wednesday, 22 January 2014

River island bag, logo impose:

Knowing that at this time, River island is the store I intend to stock and sell my charity T shirts, I felt the need to impose my logo onto the store's bag, as it shows an active collaboration between the store and the charity.
I had the idea to impose my logo onto the River Island bag, but the River Island logo will take preciseness. I knew easily how this could be done in Photoshop, so I have taken screen shots to show how.
I had cut out the white space around and inside the logo, and I then copied the layer over the River Island bag, where I then used a blending mode tool, so that the crumpled texture from the bag was visible in logos red and black colours.
After the logo had been placed over the bag and look partially convincing and realistic, I chose to apply a Gausian Blur to the logo, to break up the edges from being so sharp and obvious, which then made the logo look yet more realistic and less artificial. 
I was happy with the attempt at the final bag, and would settle for this for this being used by River Island during the time when they would be selling the charity's t shirts.

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