Thursday, 16 January 2014

Christian charity logo collaboration

Knowing that I was going to be designing t shirts, the profit of which would be going to a charity, I had to chose a charity which would endorse this product and which the profit would be going to.

Firstly  decided to investigate YMCA, as it is based around males and has connections to religion and christianity: 
"The Young Men's Christian Association (commonly known as YMCA or simply the Y) is a worldwide organization with more than 58 million beneficiaries from 125 national associations. It was founded on 6 June 1844 in London and aims to put Christian principles into practice by developing a healthy "body, mind and spirit". These three angles are reflected by the different sides of the (red) triangle – part of all YMCA logos. The different local YMCAs are voluntarily affiliated through their national organizations. The national organizations in turn are part of both an Area Alliance and the World Alliance of YMCAs. The World Alliance's main motto is: "Empowering young people", and it is headquartered in Geneva, Switzerland."

I also investigated into Christian Aid, who like a lot of charities, fight to reduce poverty in third world countries.
"Christian Aid is the official relief and development agency of 40 British and Irish churches, and works to support sustainable development, stop poverty, support civil society and provide disaster relief in South America, the Caribbean, the Middle East, Africa and Asia. Christian Aid campaigns to change the rules and systems that keep people poor, speaking out on issues such as tax justice, trade justice, climate change, and Third World debt. Christian Aid has fought poverty for more than 65 years."
Using abode's Illustrator, I took both of the YMCA logo and also the Christian Aid one into the software when I instantly knew how these two logos could be combined.
           
I used the tools in Illustrator to my disposal, and edited the red arrow into the black Y from the YMCA logo, after the arrow was lined up and I was pleased with it, I used the colour picker tool to ensure both colours were matched together equally.
At this stage I also feel the significance from the YMCA logo is lost, and the iconography behind it has been taken away by the Christian aid logo.
I have found an older/different countries YMCA logo and used the text found on their logo to add to the black part of the Y in this new, collaborative logo to show the both charities working as one.

Other logos I could have considered


These are 3 other potential logos which I could have considered for the collaborative charity logo, in this instance I have duplicated the black stem of the 'Y' and flipped it so it forms a complete Y with the red downwards arrow adjoining to complete a full logo.

I am most happy with the 1st logo I created due to the fact it remains similar to the original YMCA logo and hasn't be modified too much.

I feel it was necessary to experiment with possible other logo creations rather than just settling for the first one I created, as this shows diversity, and also justifies to myself why the initial creation is better.

I also feel in a collaborative logo, one logo shouldn't take presedency over another, and they should have an equal amount of space on the page.





I have chosen the name the logo/refer to the collaboration of charities as YMC-aid. This will save time rather than calling the charity 'collaborative charity' every time I wish to mention it.

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