Having found a high resolution image of a clothes tag on google, I thought to impose the new logo onto this piece as a representation of how it would look, completed:
The image of the clothes tag started off with a lot of blank space, so I harnessed this by imposing on my newly created logo using Adobe photoshop.
By changing blend modes, orientation and opacity of the piece, I was able to create 3 convincing looking clothes labels:
Full length logo
This logo covers the entirety of the label, and the opacity has been lowered enough to read the text that previously filled the blank white space.
Horizontal logo located at the top of the label
This logo found at the top of the label makes use of the large amount of blank white space that was there before, it is large enough to be able to be read, and the opacity on it shows strong bold colour, but also realism of how it would look printed onto cotton.
I feel this orientation works best as it makes use of the most white negative space, but because the logo isn't vertical, it puts me off, as the audience can not tell the logo is the letter Y for YMCA.
Smaller vertical logo
This final vertical logo is smaller than the other two which makes the already small font even harder to read, but it looks professional I feel and the logo is in it's correct orientation.
Evaluation
I am pleased with the options I have for the placement of the logo on the clothes label, but at the moment I feel I don't have a certain orientation which works best, so I can continue experimenting with this logo as part of the charity's brand.
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