Evocative milkshake branding takes a step back in time
"New Zealand designers transport Master Milkshakes back to the 1950s with this new brand identity and packaging design.
Auckland-based graphic design studio Fuman was recently commissioned to create a brand identity for Master Milkshakes. The brief required the inclusion of a hand-drawn character, which should have a "1950s retro vibe but not too 'hipster' - something that would have a timeless feel and stand out from the crowd"."
Auckland-based graphic design studio Fuman was recently commissioned to create a brand identity for Master Milkshakes. The brief required the inclusion of a hand-drawn character, which should have a "1950s retro vibe but not too 'hipster' - something that would have a timeless feel and stand out from the crowd"."
Overall, A very effective, unique and eye catching range of branding for the milkshake products.
Criticism has been made with the milkshake syrup being contained in brown medicine style bottles, this is almost a killing point in term of marketing a product for children in my opinion, a bad connection between a fun consumable product for all ages and the relation between potentially dangerous medicine bottles.
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