Sex sells? It can make you forget what is being advertised, say scientists
reporter, T. (2015). Sex sells? It can make you forget what is being advertised, say scientists. [online] Telegraph.co.uk. Available at: http://www.telegraph.co.uk/news/shopping-and-consumer-news/11754878/Sex-sells-It-can-make-you-forget-what-is-being-advertised-say-scientists.html [Accessed 18 Nov. 2015].
"The adage "sex sells" has guided the advertising world for centuries."
"However, new research has a surprising conclusion for advertising executives: sex not only "does not sell" but can even put potential customers off buying a product."
"The reason is that people pay so much attention to the graphic material their minds are distracted from what is being promoted."
"Sex and violence do not sell, and in fact they may even backfire by impairing memory, attitudes and buying intentions for advertised products. Advertisers should think twice about sponsoring violent and sexual programmes, and about using these themes in their ads."
"The study found that viewers are less likely to remember adverts when they are shown around films and programmes with explicit sexual or violent content than during family friendly material. The same goes for graphic adverts, say the researchers."
"Brands advertised during programmes with sexual overtones were also viewed less favourably. Prof Bushman said: "We found almost no evidence that violent and sexual programmes and ads increased advertising effectiveness."
"In general, we found such programmes, and ads with violent or sexual content, decreased advertising effectiveness."
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