Final photoframes mocked up

I have mocked up my final 3 photo frames by skewing the photograph so it fit into the frame and convincingly looked like photographic backing paper.

I have used many photoshop methods such as blend modes and other such tools, drawing blurred white lines over the image and then setting the layer to overlay made a believable reflection ontop of the glass, and drawing a line around the photograph which a brush tool and the black colour, it appears as if the backing paper is in the frame surrounded by the shadow.

I then created three mock ups with tag like things on black leather with a gold typeface.

Ideally I would have liked to print using foil blocking methods onto pieces of card with a black leather print on, but this process was time consuming and I never managed to get around to it before the end of the deadline unfortunately.

The typeface on my design has been informed and I chose it from a range of typefaces which feedback had been given by my peers in critiques of my work.

The black on gold effect had been carefully researched and I felt it represented Laura Ashley as a company, even though it was rather outlandish and brash.