Creating my designs from the interim crit:

I will explain how I have made use of photoshop to edit my images for use in the final design stages of this brief. 

Moving on from the interim crit, I picked up that B&W images generally looked rather high-end and classy, so I have chosen to go down this route with these photographs which I have taken. 

Initially I have desaturated the photograph, and then using Photoshop's levels, I have changed the balance of the photograph to ensure it is as visible as possible, and sets the best tone.

I explored the route of inverting the photograph to set a different tone of voice to the photograph, which could create a more arty and stylish vibe to the design. 

I finally used a serif font which is very similar to Laura Ashley's logo's font, and used the gaussian blur effect to reduce the sharpness of the font and let the typeface merge with the background.