Interim crit feedback and future steps

After receiving lots of feedback from my peers at this interim stage, I am ready to develop my ideas in accordance to the outsiders' opinion on my designs.

Here are some of the comments I received from the critique:

• High end idea is good but could potentially look tacky, print experiments could divert this.
• Consider looking at high end fonts and research perfume design/ clothes.

• Different type face for a high quality feel

• Research colour/tone that communicates expense
• Simplicity can communicate elegance
• Doesn't have to be script to look expensive
• Expensive imagery for an expensive frame

• Marble looking background and serif font works
• Grammar doesn't make sense in the design
• Less text can equate to elegance
• Research materials

• Be more original
• An elegant sans serif could be more useful
• Use photography to communicate quality

• Idea 1 works well, drawn in detail could be the route to go down
• Make text 3D and textured
• Try foiling
• Use capitals 

• Higher quality calligraphy font
• Camera composition (idea 1) is weak, fill the space
• Consider photographing camera or drawing with more detail

• No1 is a concept not an idea

• Make typeface relate to imagery 

• Sans serif typeface

• Aim for more individual font such as 'Exmouth'
• Attempt foil printing
• Design No4 doesn't fit audience
• Design No2 is best for high class

From the feedback I have collected I feel I now know which direction to go down with my designs and which would fit the public's opinion the most to create a successful range of designs.

Ways in which I intend to develop my work:

1. Research into High end sans serif fonts, perfumeries and clothing ranges.
2. Look into minimalism but elegant designs.
3. Experiment with paper stock and foil blocking
4. Attempt some photography which relates to the designs.