Initial ideas in preparation for the interim crit.

Creating mock ups of my ideas in preparation for the initial crit.

As the brief required a themed set of designs and it was to be used in conjunction with the sizes (eg. 4x6) and with the obvious connection of photo frames and photography equipment,  I used the different types of cameras that are available to show the increase in size of the frames.

Idea 1:

I have used simple illustrations of a compact, bridge and an DSLR camera to show a simple piece of photography equipment, as it is known that these cameras are varied sizes. This is a concept rather than an idea, and I feel it represents something I intend to create or use photographs to represent. 

Idea 2

Using these photographs as part of my backing paper, in collaboration with the other 2 ideas to see the results.

Idea 3:

Based on inspiration from The Heist album cover, I have used a calligraphy font against a black leather background to portray elegance and style, I feel this idea, if done well, will represent the higher end market very well.

Idea 4:

My fourth idea is a comical one to appeal to children or teenagers, and it is that the backing paper uses a man escaping from the frame by trying to break the glass, with a fearful look on his face. I haven't considered typeface yet for this design, and it goes down a different genre to the other frame designs.