Having chose Franklin Gothic book as my font which I shall edit to become more fitting of Tom's personality, I have chosen to research the font to ensure it has no connotations which wouldn't relate to Tom as a person.
"Franklin Gothic and its related faces are realist sans-serif typefaces originated by Morris Fuller Benton (1872–1948) in 1902. “Gothic” is an increasingly archaic term meaning sans-serif.
Franklin Gothic has been used in many advertisements and headlines in newspapers.
The typeface continues to maintain a high profile, appearing in a variety of media from books to billboards. Despite a period of eclipse in the 1930s, after the introduction of European faces like Kabel and Futura, they were re-discovered by American designers in the 1940s and have remained popular ever since."
Franklin Gothic is an extra-bold sans-serif type which can be distinguished from other sans serif typefaces, as it has a more traditional double-story g and a. Other main distinguishing characteristics are the tail of the Q and the ear of the g. The tail of the Q curls down from the bottom center of the letterform in the book weight and shifts slightly to the right in the bolder fonts.
I feel that Franklin Gothic is an accurate choice of typeface for Tom as it is a body copy font which is very similar to Helvetica, and it can easily be manipulated to portray the personality traits which I desire it to.
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