Monday, 4 November 2013

Altering the fundamentals of type:

Using Adobe's Illustrator, I loaded up a range of my fonts which I felt suitable for Tom, and adjusted various aspects of them, including the weightleadingtracking and kerning. 

Copper plate
Copper plate had quite a reaction when I altered the weight of the fonts, the lighter option for Copper plate made the typeface look skeletal, and rather similar to Times new roman in certain aspects. 
The bold option made the font look very heavy and weighty, almost like a slab serif, this could be quite useful as an experiment. 
By altering the tracking of the font by -200 points, it had a powerful effect on the fundamentals of this typeface, I do like how the font comes across and feel that reducing or increasing the tracking of a font vastly alters the personality of a font. 
Consolas
Similarly to editing Copper plate, adjusting the weight of Consolas makes it much more of a block typeface, which looks more sturdy and solid. 
as the tracking of the font was negated in this instance, the letters began to overlap each other which was very interesting and gave a lot of additional personality traits - something which I would like to work with further.
Massively raising the tracking resulted in the letters becoming very spaced out and looking distant from each other. 

Franklin Gothic book
Franklin gothic book had the option to make the font italic which had instants results on the personality traits of the font, I feel italic makes the font seem indecisive of it's self and 'wavey'.
The adjustment in tracking of this font has big effects due to how blocky and square it is, lowering the tracking makes the letters clash and infringe in each other's space.
I find the adjustment of tracking -200 very interesting in this font as the letters are touching and are fighting the cling onto legibility.
Consolas
I find the uppercase G in Consolas very interesting and individual in the way all of the other letters in this sequence follow an x-height and this uppercase G finds a way to descend.
Again, lowering the tracking by -200 makes for a very interesting results which I feel I will follow through to the end result.
Brittannic Bold
Due to this font already being bold, there is no bold option to adjust the weight. 
Adjusting the tracking into the negative figures makes the font rather illegible and indistinctive to read.
Raising the tracking of the font spaces the letters very far which makes it appear as if the letters are solif and standing alone.
I don't think i'll be experimenting with this font anymore as it isn't fitting the objectives I intend to achieve, or reflecting Tom's personality.  
Conclusion:
Adjusting the tracking on fonts has given me realisation of how much a font's personality can truly be altered, and I now see the broad way in which personality traits could be added to a font.
I think I will go with the lowering of the tracking which brings the characters closer together, which I feel reflects how trusting Tom can be.

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