OUGD603 EXTENDED PRACTICE Evaluations

OUGD603 EXTENDED PRACTICE

Evaluations

Brief 1: Creative networks

Brief 2: LCA triptych 

Brief 3: Clockwork orange penguin book cover

Brief 4: End of year show

Brief 5: Colours may vary

Brief 6: YCN Independence Day 2 campaign

Brief 7: James bond posters

Brief 8: BMX Manchester Campaign

Brief 9: Z3 Film production studio Branding

OUGD603 Extended Practice

Brief 1: Creative networks

Competition – Collaboration – Live brief

The subject matter for this brief was a competition for pitching to design for the creative networks nights for the rest of the year.

Campaigns for both Daft punk visited and also Andrew graham Dixon were to be designed for.

The marketing team at LCA who were in charge of the creative networks nights briefed us.

We approached this brief by researching previous design campaigns for creative networks, looking into their success where the designers went right and wrong.

Working together with Jamie we approached these briefs as conceptually as possible, trying to apply a theme and concept to designs that would resonate across Daft punk and Andrew Greyham Dixon as a personality.

Conclusively, the brief was a great addition to my portfolio, getting commercial advertising/marketing work in there. I feel the Andrew Greyham Dixon side of the brief let us down. It was hard to think of concepts to apply to him as a personality as he has a range of expertise.

I guess the reason we didn’t win the pitch was due to not designing successfully for the main visitor.

OUGD603 Extended Practice

Brief 2: LCA triptych 

Live brief

Conclusively, Triptych went unsuccessfully, missing the deadline as part of a team evidenced how I should have jumped ship when the team were not coming up with ideas and were preoccupied with other projects.

I was pleased with my design despite how vague it may seem.

The brief wont be taking place in my portfolio as the project was rather unprofessional and the design doesn’t communicate masses of graphic design skills which I have learnt over my education in design.

OUGD603 Extended Practice

Brief 3: Clockwork orange penguin book cover

Competition – Live brief

I feel the outcome for my clockwork orange brief went very successfully, managing to design using my own style and concepts, fulfilling a professional feeling final outcome.

Comments have been made on the piece that without the bold use of orange the title is lost and the audience would feel ‘ripped off’ for buying the book without the colour. Part of my design was to stray away from the orange colour, not necessarily seeing no relation of orange and the plot of the story.

I feel reasons why I did not win the competition were due to final quality of the product, towards the end of the design process the title was rushed and not executed as well as it could have.

I hope the use of colour grey communicates the grittiness of the tale successfully and overall the book can be conveyed without the use of orange.

OUGD603 Extended Practice

Brief 4: End of year show

Competition – Live brief

Competition – Collaboration – Live brief – Visiting professional

Mine and Jamie’s process when designing for the EOYS went successfully, completing a design with a concept we were both pleased with and felt commercially viable.

The design began to become rushed towards the later stages, we felt more was possible than we did manage to achieve.

Our design made use of claiming this year’s show would be better than any previous shows and ripping up the previous branding to convey hierarchy of this year’s show.

I guess this conveys a level of destruction, which may have been why we did not win the competition, defaming previous students. Also our poster didn’t represent the entire talents at LCA, mainly just conveying graphic design with the use of previous posters.

OUGD603 Extended Practice

Brief 5: Colours may vary

Competition – Live brief

Live brief – Visiting professional – External exhibition

Experimenting with traditional print methods was relieving as part of this year’s module, after completing various digital design briefs along the way the use of traditional printing was refreshing.

The print was not the most visually appealing at the exhibition, but I feel it made very good use of unique printing methods.

The message may have been lost and certain viewers could misunderstand the relations between the colour of the stock and the sweets.

Fundamentally, the piece will not be taking part of my portfolio due to a disconnection between my other pieces of design and the career/future I intend to go into doesn’t require much use of traditional print. Also the quality of the prints could subtract from my portfolio, not achieving the clean and professional look I am intending to convey.

OUGD603 Extended Practice

Brief 6: YCN Independence Day 2 campaign

Competition – Collaboration – Live brief

Collaborating with Aaron Major went successfully, having completed the brief to a standard we were happy with. I do feel I carried him through parts of it, with my design skills overshadowing his, but as an overview the brief meant more to my progression than it did his.

We haven’t yet heard back from YCN, so I do not know the results of that competition.

The brief will be taking place in my portfolio if I can find a visually appealing way to communicate the messages. The problem with the ambitious design projects as part of the brief is that they were mocked up and generally just ideas to convey, therefore the designs are more explanatory than visually stunning.

I learnt various pieces of information when designing on this brief and working under YCN that will all help my progression in the future.

OUGD603 Extended Practice

Brief 7: James bond posters

Independent brief – extension on essay – EOYS submission

The way this brief expanded on my dissertation piece in such a successful way I am pleased with.

Comments have been made on how the concept doesn’t relate to my dissertation but I guess the brief used the theories and opinions learnt from my essay research and put them into practice redesigning Michael Gillet’s own posters, which are very derogatory and make use of objectifying women.

The final A2 prints came out in excellent quality, which I am very happy with. It was great to make use of LCA’s other equipment and getting hands on with modern design technology.

I am yet decided if the pieces fit into my portfolio, as the concept is hard to explain and quite detached from the design pieces. All the justifications are hard to make, such as why it has been sketched with pen, why the posters still contain females etc.

The piece will be submitted to the end of year show purely because I feel the piece will be of amazingly quality presented onto A0 size on a wall, this piece will be different to most other work in the exhibition.

OUGD603 Extended Practice

Brief 8: BMX Manchester Campaign

Work experience – Live brief – Collaborative

This brief went amazingly and has excited me to start work at Rockfield media. Collaborating with Jamie went very successfully in this instance whilst having feedback and direction from the boss of the project.

This piece will be involved in my portfolio, if not one of the main displays in there due to how it conveys successful team work, a good quality visual outcome,  a real world commercial piece that shall be advertised in Manchester etc.

Working with interesting briefs, getting pieces of my work out there in the real world and building up an impressive portfolio are my aims for my time at rock field media and if this brief is anything to go on, I should achieve those.

OUGD603 Extended Practice

Brief 9: Z3 Film production studio Branding

Live brief – External

Completing a live brief for young professionals was an exciting project. I had not had much experience designing branding for online use, which this project entailed, and feel I did this successfully and branded the company with a professional identity.

The piece wont be taking place in my portfolio due to not being very conceptually driven and also straying away from my career goals which don’t involve branding.

The time scale for the brief was not set as the clients were not urgently requiring these designs therefore I left it towards the last brief of the year.