Feathr brief OUGD503

Feathr wallpaper briefing:

FEATHR.COM

Wall paper space

artist designed wall paper

Source designs globally 

'Interesting and innovative work'

Helsinki based - London office (and Bali)

EX Advertisers (Fat people buy chocolate, cereal to children)

Threadless $.25 , society 6, bucket feet $2

Why Wall paper?

The wall as a canvas

change their mood with wall paper

subversion

10M roll 

'Grid is small, scale it up'

Mark Denton, Askew, Liam Sparkes, Glue society, super mundane, wood deed, Paul Meates

brief every 3 months

$5 per person per roll

digital print

Brief:

Art has a concept, a story and makes people want to ask about it

'Art is never background noise'

30-45 urban, home owners - doing up their home:

Piece buyers, thrift shoppers, designed afficionadoes, savvy story seekers

Cole & sons, osborne & little

Cole and sons trees and flamingos are most popular recently

Consider context

https://www.feathr.com/blog

Abigail Lane - Bloody wall paper

Jake and Dino's Chapman's wall paper- insult to injury

Never fade into the background

'Timorous Beasties' £350 a Roll

Depth and distance

ON TREND WALL PAPER

Depth to a smaller room

'Damask'

Straight repeats, half of quarter drop on each roll

subtle variations so your eye has somewhere to travel

53cm x 1000cm (10m)

75cm vertical repeats

1560px

Can use typography but obviously consider scale and legibility 

FB: Wearefeathr