OUGD603 EXTENDED PRACTICE Statement of intent

OUGD603 EXTENDED PRACTICE

Statement of intent

Brief 1: Creative networks

Brief 2: LCA triptych 

Brief 3: Clockwork orange penguin book cover

Brief 4: End of year show

Brief 5: Colours may vary

Brief 6: YCN Independence Day 2 campaign

Brief 7: James bond posters

Brief 8: BMX Manchester Campaign

Brief 9: Z3 Film production studio Branding

Statement of intent

OUGD603 Extended Practice

Brief 1: Creative networks

Competition – Collaboration – Live brief

Both Jamie Smith and I shall tackle the creative networks brief, we have chosen to collaborate on this brief due to our joint interests in Creative networks, our fast, efficient methodical way of working and individual skills we can both bring to the team.

Collaborative briefs will build my portfolio evidencing how I can work well as part of a team, whilst designating roles and successfully managing another’s and mine time.

Live briefs will show I have confidence in my design skills to the extent of designing for large scale city wide campaigns to a successful design company.

An experimental approach shall take place, creating more interactive design pieces, rather than static 2D posters as usual.

Our research shall begin by looking into previous LCA creative networks branding, other universities visiting professional’s campaigns and generally successful ways to brand and advertise a visiting professional night in a unique way.

Our design process will be influenced by stylish, contemporary design combined with concept and as much interactivity as possible.

Regular meetings and crits will take place throughout the process of designing for this competition brief, discussions with tutors and members of LCA’s marketing.

Statement of intent

OUGD603 Extended Practice

Brief 2: LCA triptych 

Live brief

With triptych being a very open and interpretive brief the extents of this are completely up to me as a designer. I ensure that a piece of design will be created that reflected my creative interests and sends a positive message that communicates the mantras of LCA BAGD, as this poster could represent the course.

The brief will be approached with the best intentions, creating a piece that I am proud of and will also represent the area of BAGD in LCA correctly, also being posted to instagram, representing me as a designer on social media.

Documentation will take place on my blog and also through design boards, explaining research, ideas, development and the final piece in context.

As this is a small scale brief, discussions with friends and peers will take place to ensure my design is relevant and then finally a submission to the curator of the brief will finalise the relevance of my design.

OUGD603 Extended Practice

Brief 3: Clockwork orange penguin book cover

Competition – Live brief

Designing a book cover will show how my design skills have grown since level 5 (as that is when I last designed a book cover), also how to design commercially onto a piece that could potentially be displayed and sold publically in book shops across the world, and finally represent how I can use the plot of a story or other messages to influence my design and give me direction.

Experimental approaches will include a breakdown and evaluation of the book’s story, gathering information in a primary manner. Investigating the writer’s messages and how he interprets the ideas surrounding the story and finally choosing the method/style of design that best reflects the story of this book.

The design process will be documented using blog posts and finally design boards, evidencing the reasons why and why not an idea was not followed, and summarising the final design to explain why that was the best avenue to pursue.

Crits and tutorials will take place with friends, peers and course tutors, taking influence from how others are completing this brief and the rules that the penguin competition states the designer must follow.

OUGD603 Extended Practice

Brief 4: End of year show

Competition – Live brief

Competition – Collaboration – Live brief – Visiting professional

Both Jamie Smith and I shall tackle the end of year show, we have chosen to collaborate on this brief due to our previous methodical approach working as a team in creative networks, our fast, efficient way of working and individual skills we can both bring to the team.

Live briefs will show I have confidence in my design skills to the extent of designing for large scale city wide campaigns to a successful design company.

An experimental approach shall take place, creating more interactive 2D paper pieces, compared to normally working digitally and very flat.

Regular meetings and crits will take place throughout the process of designing for this competition brief, discussions with tutors, members of LCA’s marketing team and potentially Peter & Paul design agency.

Our research shall begin by looking into previous LCA creative networks branding, other universities exhibition branding and generally successful ways to brand and advertise an exhibition in a unique way.

Our design process will be influenced by stylish, contemporary design combined with concept and as much interactivity as possible.

OUGD603 Extended Practice

Brief 5: Colours may vary

Competition – Live brief

Live brief – Visiting professional – External exhibition

The completed brief could fit in my portfolio (which is my main focus for level six) as a means of displaying my experimental side, the fact that I haven’t lost hands on traditional skills and also how I am willing to leave my comfort zone, using all of my skills and attributes to create and design digitally. 

This brief shall be tackled as a method of integrating more with Leeds’ design scene, hopefully getting my name out there by exhibiting my print in Colours may vary through Leeds print festival whilst printing and becoming comfortable using G.F smith stocks.

This brief will contain an experimental approach for me due to the fact that I have got hands on with traditional ways of printing since Level four of the course, these skills have drifted way from my initial skill set and I generally work digitally for most briefs, using traditional ways of printing could unlock newer methods for me to design and other ways around briefs.

Working process shall be documented via blog posts, design boards and finally a visit to the exhibition to see my final piece as part of the collection.

Crits and discussions with other students will take place including advice with printed textiles students onto how to print in traditional ways. Finally discussions with my tutor will take place ensuring my design fits the brief and will be exhibited at colours may vary.

OUGD603 Extended Practice

Brief 6: YCN Independence Day 2 campaign

Competition – Collaboration – Live brief

Having developed a growing interest in film and film poster campaigns this brief sounds perfect for building the portfolio I intend to have by the end of the course.

Submitting to a large, creditable competition will also look professional on my CV, showing how I have confidence in my designs and can get my work into the professional world.

Choosing to collaborate with Aaron Major, a second year Graphic Design student with a history in intricate and experimental print will enable us as a team to create designs that are not limited by printed materials.

I have experience will large campaigns and an interest in film, collectively we have both studied and designed for many years, working together in the past successfully.

Work will be documented via a blog, design boards and finally a presentation that will be submitted to YCN along with our final designs.

Discussions will take place amongst the group, with peers and tutors and also with current design professionals such as Lee Goater, asking for advice, feedback and direction with our campaign.

OUGD603 Extended Practice

Brief 7: James bond posters

Independent brief – extension on essay – EOYS submission

This brief will expand the outcome of my dissertation response. Making use of LCA’s recourses to create a hand made looking series of prints off the back of the topic discussed in my essay.

I currently have the idea of expanding this as a resolution to my end of year show submission, this brief will reflect my growing interest in film poster design loosely entwined with the concepts and key theories founded from the research in my Context of practice module.

The process of design will replicate the process used in my dissertation response, researching into the films, designing an appropriate digital response and then printing/ illustrating these using the vinyl-plotting machine found in the print room.

This process isn’t one I’ve seen used before as part of LCA’s Graphic design course therefore conveying a unique approach and creating an innovative piece that represents my skills and interests alongside LCA’s facilities.

My working practice shall be blogged and then collated into design boards, whilst then receiving feedback and advice from the back of the end of year show.

Crits and tutorials will take place through the development of these posters also discussions with my course tutor will be had to explain the relevance and functionality of displaying this in the exhibition.

OUGD603 Extended Practice

Brief 8: BMX Manchester Campaign

Work experience – Live brief – Collaborative

This brief took place at Rockfield media as part of a pitch to the Manchester BMX Company. As I arrived graphic designer Jamie and the name Xraces had been firmly put in place had already developed the brand.

The task now was to create an advertising campaign off the back of this brand that would be found over Manchester promoting this BMX event in 2017.

This brief suited my design future as I have an interest in Ad campaigns and as this stage was the career I felt I wanted to go into.

Working under a boss and being managed was an unusual process to the previous university briefs I had tackled this year, but this was a vital part of agency life.

Research will be made into finding the most effective way to design for this campaign, including sports concepts and other successful advertising campaigns. Also paying a massive interest to target market, trends in design and tone of voice.

The project shall be thoroughly blogged as part of the module along with design boards for final submission. This piece will take part of my portfolio due to the professional experience and exposure it will gain for me.

On going discussions and feedback took place between the boss of the company, the account handler who would pitch the brief and myself with Jamie, who were generating concepts and designing for the project.

OUGD603 Extended Practice

Brief 9: Z3 Film production studio Branding

Live brief – External

This brief is one that I sourced my self, contacting students at other universities I managed to source a brief to brand Z3’s online social media. The client studies at the University of West London therefore this is a great piece of work to get my name out there, designing for a client in a city other than Leeds.

Working with film is an area of interest to me, hence the relevance of this brief. Branding is not particularly my strong point therefore the final year of university is a perfect time to improve this.

It will be useful for me to gain connections with film producers and any one in the art/design industry for my future career, any outside influence is greatly valued by me.

Research and discussions with the client will take place to ensure this branding is unique to Z3 and stands along from other film production studios.

Online social media presence and branding is not a field I am familiar with so this will be a new challenge for me but I will learn skills that I don’t currently have.

Work will be documented via my blog and finally design boards, along side conversations with the client and feedback from peers and tutors.

The project will be time managed to ensure I meet deadlines with modules and also the client.