Millennials
(also known as the Millennial Generation or Generation Y) are the demographic
cohort following Generation X. There are no precise dates when the generation
starts and ends. Researchers and commentators use birth years ranging from the
early 1980s to the early 2000s.
The
phrase Generation Y was first used in a 1993 Ad Age article, while Millennials
was coined by sociologists Neil Howe and William Strauss. As well as being
comfortable sharing their entire life online, this is a selfish, self-regarding
generation. "Let me take a Selfie," is their catchphrase.
Generation
Z is one name used for the cohort of people born after the Millennial
Generation. There is no agreement on the name or exact range of birth dates.
Some sources start it at the mid or late 1990s or the more widely used period
starting from the mid 2000s to the present day.
"first
tribe of true digital natives"
"screenagers"
1 Million Apple apps
1 Billion Facebook users/accounts
5.1 billion google searches
4 billion youtube views
10HRS 19MINS technology use per day
http://usatoday30.usatoday.com/money/advertising/story/2012-05-03/naming-the-next-generation/54737518/1
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