Secret 7 submission

Peter Gabriel's sledgehammer

Subtly reflecting Peter Gabriel's sledgehammer, straying away from the animated, vibrant video.

Here shows the development of my secret 7 cover.

I guess the concept for this sleeve relates to the spermatozoa in the beginning of the Sledgehammer video, I have chosen to do this subtly and to stray away from the animated, flashiness found in the video for the track to create a contrast between the song and the sleeve.

This piece is rather abstract as my style of work goes, leaving a lot to interpretation and concept rather than the usual bluntness which can be found with my work.

In my mind the shape appeared like a petri dish found in a science lab, the uncountable amount of blurred white lines appears as if there are an infinity number of these shapes, which could relate to millions of spermatozoa.

 I experimented with the shapes I created to create numerous designs, but I felt that these took away from the concept and the simplicity of the initial shape.

  

Here I mocked up my final on a S7 record sleeve to give it a place and remove the flat 2D look which a finished design normally has.

http://issuu.com/ryan_daley/docs/secret_7_finished