Evaluating the Idle man brief

After creating a mind map here are the key point me and Rosie summed up:

• Idle man - 21 year old males. Creative campaign

• Posters, billboards, leaflets / fliers - mock up packaging 

• Idle man sums up their cliental into 3 types of people
• Jester which I summa 

Professional project boards:

1. Target market, what they're asking.
2. Contextual research, competition etc
3. The style we're developing
4. Proposal of the designs we'll create