Thursday, 12 February 2015

Evaluating The Idle man's design style

Choosing to evaluate The Idle man's style of design to give me an idea of how to, or how not to design in correlation with their style of creativity.

Having found these simple vector icons from their website, This shows a very minimal approach to design and branding, something which doesn't hold much personality or concept.


These styles of iconography are not something which appeal to me as I don't see them having much personality or style, something which I would want to stray away from if I create icons, and when we create illustrations for this company. This works hand in hand with the illustration partner that I have chosen, as her work is far from simple or clean cut, like these. 
Taking a lot more of a hand drawn approach rather than these vector, digital designs.


This typeface is iconic and connection to the Idle man's brand, a very clean cut sans serif typeface. 
The bold uppercase finish which this has portrays their sense of style and individuality.




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