Friday, 14 November 2014

Study task OUGD504 - Website optimisation

On the page and off the page factors of Search engine optimisation


Content – the quality of your material 
HTML – elements used to technically create your web pages 
Architecture – elements involved with your overall site 
Links – how links to your content may impact rankings 
Trust – the degree your site seems to be a trustworthy authority 
Social – how social recommendations impact your rankings 
Personal – various ways personalised search results impact your SEO

On the page:

Quality 

Are pages well written and have substantial quality content?


Titles

Do HTML title tags contain keywords relevant to page topics?

Crawl

Can search engines easily 'Crawl' pages on your site?

Research

Have you researched the key words people use to find your content

Off the page:

Quality

Are links from trusted, quality or respected websites?

Trust 

Do links, shares and make other factors

Personal


Locality


History




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