On the page and off the page factors of Search engine optimisation
Content – the quality of your material
HTML – elements used to technically create your web pages
Architecture – elements involved with your overall site
Links – how links to your content may impact rankings
Trust – the degree your site seems to be a trustworthy authority
Social – how social recommendations impact your rankings
Personal – various ways personalised search results impact your SEO
On the page:
Quality
Are pages well written and have substantial quality content?
Titles
Do HTML title tags contain keywords relevant to page topics?
Crawl
Can search engines easily 'Crawl' pages on your site?
Research
Have you researched the key words people use to find your content
Off the page:
Quality
Are links from trusted, quality or respected websites?
Trust
Do links, shares and make other factors
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