Over the Christmas period - Lengthy project
Module deadline end of first week after christmas
2 Elements - Print based advertising campaign
'Draw custom to our websites'
Include an augmented/interactive element to the campaign
How a user goes from seeing a print based advert to seeing the site
New, inventive, creative ways of making the above happen
Advertising based product - Worth looking at advertising and creative advertising in a broader sense
Strategies, implications, cultures
What the audience is, who you're trying to communicate to, what you're trying to say etc
Thoroughly test your work in context
Use the Resources section
'Tendency and reliance of gimmickry"
Research Augmented design and interactive print
Review similar campaigns
Creative print advertising
Location, positioning, format
Uses of colour, Type. Langauge, photography etc to communicate tone
To do:
Review similar campaigns
Creative print advertising
Location, positioning, format
Uses of colour, Type. Langauge, photography etc to communicate tone
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