Thursday, 27 November 2014

Design for print 2- Mike Flowers:

Following on from the previous Digital print workshop, this sessions focuses on the finer point of software design for print. In this session, it appears that we will learn the finer tuned skills when printing photography/images onto paper.

When discussing all of the printing options with the printers that you are going to use, discuss all of the finished aspects such as embossing, stock, bleeds etc

Using facing pages for booklets or something which folds together such as a publication.

Creating a global swatch which will automatically update any colours on the page which you want to be the same. Preset swatches on In-design are all global swatches by default.

This screen shot represents the swatch panel found on In design. Similar to Illustrator's swatch selection but contains subtle differences.

The grey square to the right of the titles displays that these colours are global swatches.

Spot inks and process inks are different things.

Working with images in Photoshop:

1. 300dip
2.Actual size
3. CMYK or greyscale (RGB is for web)
4.tif or .psd. Don't use JPEG, too small of a file, loses quality

Use Tifs

Reducing the size of an image on indesign or illustrator will be very problematic in the future saving processes, choose the actual size in photoshop.

Working with images in Illustrator:

1.process colours CMYK
2.ai (if placed) but can copy and paste

Images created and edited in photoshop opened using in design as a form to manage the print process.


Composite print - what ever is seen on screen will come out during printing.

Bridget Riley 


 A female artist who uses optical print methods to create her art styles. She differs from the norm of printing and screen printing by overlaying the dots to create a practice which harshly affects the audience's eyes.

When screen printing:

Frequency - 50 lpi (commercial print 150-175)

First angle - 15 degrees (even if only 1 colour)

Second angle - 75 degrees

Third angle - 105 degrees

Fourth angle - 155 degrees




Wednesday, 26 November 2014

Studio Brief 04 - "Augmented Design" - Design board

PRODUCE A DESIGN BOARD THAT ADDRESSES THE FOLLOWING:

AUDIENCE 
MESSAGE
TONE OF VOICE

Studio Brief 04 - "Augmented Design"




Over the Christmas period - Lengthy project 

Module deadline end of first week after christmas

2 Elements - Print based advertising campaign 

'Draw custom to our websites'

Include an augmented/interactive element to the campaign 

How a user goes from seeing a print based advert to seeing the site

New, inventive, creative ways of making the above happen 

Advertising based product - Worth looking at advertising and creative advertising in a broader sense

Strategies, implications, cultures 

What the audience is, who you're trying to communicate to, what you're trying to say etc

Thoroughly test your work in context

Use the Resources section 

'Tendency and reliance of gimmickry"

Research Augmented design and interactive print

To do:


Review similar campaigns

Creative print advertising

Location, positioning, format

Uses of colour, Type. Langauge, photography etc to communicate tone

Tuesday, 25 November 2014

Collecting my websites photographs

Thankfully I have found a website which have a giant catalogue of images which contain a very detailed description and also links to the re coloured versions of the photographs.

http://rarehistoricalphotos.com/testing-bulletproof-vest-1923/


Testing a bulletproof vest, 1923

 The gun players are WH Murphy and his assistant, of the Protective Garment Corporation of New York. The pictures were taken during a demonstration of the company’s “bulletproof vest” for DC-area police in 1923. The live demonstration took place at the Washington city police headquarters. They are inventors and salesmen trying to convince the police force that these bulletproof vests work and save lives.


The colouration of this photograph in comparison to the monotone image bares a lot more relevance and emotion for a viewer, the instant tone which hits the eye is the greenery in the background of the topic, the fact that this bullet proof vest is being tested in the open in a situation where it could potentially save a life is testament to the trust these men have in their product.

http://rarehistoricalphotos.com/saigon-execution-murder-vietcong-saigon-1968/


Saigon execution: Murder of a Vietcong by Saigon Police Chief, 1968

After Nguyen Ngoc Loan raised his sidearm and shot Vietcong operative Nguyen Van Lem in the head he walked over to the reporters and told them that, “These guys kill a lot of our people, and I think Buddha will forgive me.” Captured on NBC TV cameras and by AP photographer Eddie Adams, the picture and film footage flashed around the world and quickly became a symbol of the Vietnam War’s brutality.


The fact that this footage is famous for being a symbol of the Vietnam War’s brutality and was publicised on nation television in black and white, it is remarkable to see an infamous photograph like this, recoloured. For me, this colouration bring home the reality of what is occurring in this situation is brung home by the realness of the street which they are stood on, something which gets emotively conveyed in colour.

http://www.vice.com/en_uk/read/conflict-time-photography-tate-322

The marine and the kitten, Korean War, 1952


http://rarehistoricalphotos.com/marine-kitten-korean-war-1952/

The marine named her “Miss Hap” because, he explained, “she was born at the wrong place at the wrong time.”

In the middle of the Korean War, this kitten found herself an orphan. Luckily, she found her way into the hands of Marine Sergeant Frank Praytor. He adopted the two-week-old kitten and gave her the name “Miss Hap” because, he explained, “she was born at the wrong place at the wrong time.” There’s a juxtaposition between the soldier and the human. He’s dressed for war but hasn’t lost the ability to care for another living creature. Photo taken during the Korean War.

In the photograph, Praytor is seen leaning against sandbags with a pistol holstered to his hip and his helmet resting on his knee. In his left hand he holds a kitten, nursing it delicately with a medicine dropper. Praytor wrote that the kitten was one of two who were orphaned after a solider shot their mother for “yeowling.” The solider who adopted the other kitten killed it after rolling over on it in his sleep.

But Praytor’s kitten survived. He fed her on meat from ration cans. After Praytor left her to return home, she became something of a mascot for the company’s public information office. Praytor believes another soldier, corporal Conrad Fisher, eventually adopted her, and brought her home to the United States.


The colouration of this photograph brings out the detail and create a higher level of sharpness in my opinion. Firstly when I saw the monotone photograph I wondered if the Marine was giving the kitten a cigarette, I think this was due to the colour of the image and how it was hard to make things out.

A higher sense of realism becomes additional to the photograph once re coloured due to the striking green of the Marine's uniform and the camouflage on his helmet. I feel after this photograph has been re coloured the audience can connect and empathise lots more, its plays on the viewer's heart strings.  


Easter eggs for Hitler, 1945


Special Eastern eggs for Hitler, 1945

Photo was taken on March 10, 1945, during the Battle of Remagen

Two black American soldiers with special artillery ammo for Hitler, Easter Sunday, 1945. Technical Sergeant William E. Thomas and Private First Class Joseph Jackson prepared a gift of special “Easter Eggs” for Adolph Hitler and the German Army. Scrawling such messages on artillery shells in World War II was one way in which artillery soldiers could humorously express their dislike of the enemy.

Due to the segregation and reducing of most black soldiers to non combat roles, they constituted well under 1% of US military deaths during WW2. But even so, in WW2 the black units were highly decorated. In addition to actual bravery, the US commanding officers often put these “more expendable” units in more dangerous areas. Racist officers didn’t care whether they lived or died. In 1948 the military ended segregation in the army by order of President Truman. Korea was the first war black Americans fought in the same units as whites did.


This photo has a very majestic element once re coloured in my opinion, the dark neutral colours and tones of greens set the scene immediately of the black American soldiers, and the emotion on their faces, this satirical act must have been something which cheered up all of the soldiers, this day on easter which is very evident by their faces.

The scene is set by the colour, the green military truck in the background, even the brown woven basket the soldiers have used to fully set the scene.

Feeding polar bears from a tank, 1950


The soldiers fed the polar bears with condensed milk tins.


The soldiers would feed the polar bears with condensed milk tins. People would open such a tin with a tin-opener and then gave the can to the bear who licked all the milk from tin and then feed her little bears with it. Those blue and white tins of condensed milk were the winter dessert staple of every Soviet kid. The condensed milk (called in Russian: sgushchennoye moloko) had indeterminately long shelf life and there was always plenty of it. It was a common dessert in the army too. It isn’t surprised to see it given away to bears, because unlike some stuff that was rationed the condensed milk in USSR was available in unlimited amounts.

The tracked vehicle you see on the photo is a GT-SM GAZ-34036, fully amphibious. This vehicle was widely employed by the Soviet Military. It was an over-snow vehicle designed for a variety of roles, but primarily as a general cargo/troop carrier and light artillery/heavy mortar tractor. The GT-S is also capable of traversing shallow swamp areas. The layout is conventional, with an engine compartment at the front, a cab behind that, and the cargo/troop section behind the cab. Towing capacity of the GT-S is 2 tons.


The colouration of this photograph exposes the realism I feel, the light Arctic blue sky, the brown fur on the Russian Solider's coat and the transparent ice on the tank, everything fits into place which makes this photograph seems to hard to believe that it is believable and also exciting.

An act of a man feeding Polar bears with his bear hands, something which would not be allowed in the 21st Century, 60 years ago this was acceptable and health and safety friendly. The interaction that the Polar bears are having with the soldiers is amazing, clearly these animals have never seen or been hunted by humans before and for this reason they are incredibly tame.

This is a stunning and exciting photograph once recoloured.




Monday, 24 November 2014

COP essay question proposal:

COP essay question proposal

Considering culture and how people don't specifically consider this generation to have any newly formed sub cultures.

I am becoming interested in this generation X + Y and how every teenager is on facebook and can be found online. Specifically how this generation is spending this life on the internet and it could potentially be complicating young people's minds but doesn't appear to be stopping or changing.

Research areas:
Into Google Glass and it's addictive properties
Tweets during freshers

Facebook and how everyone spends their lives on it and the connection to loneliness, isolation and also in some cases depression.

Myspace and the design functions attached to it, why myspace has more personality and freedom than facebook, more functions.

How can I convey my messages as a graphic designer when type/written communication is more challenging than spoken questions/information?

Symbolic interactionist theories of identities

George Herbert Mead

Herbert Blumer

'Peoples behaviours' in interaction with others in social settings are governed by their conception of themselves.

Actions speak louder than words.

Individual's actions are directed at others verify, identity or identities.

Identities are fillers of selective perception and interpretation 

People learn from their mistakes when judging identities

Sheldon Stryker's identity theory   

Scenario based identity, people act differently to higher roles (bosses etc)

Everyone behaves the same and join them

Despite how people know know they should act it doesn't always go that way

Salience hierarchy 

People are complex and have various perceptions of them selves and use them in different situations

It can predict how a person will react in a situation and what traits will come through.

Commitment and self 

The more time a person spends in a role the more it will shape 

Identity is based on the views of others

People overtime become more like those who they spend time with

People cant act how they would initially want to due to social restrictions 

Key propositions 

The more people that follow in identity the stronger it becomes. Stronger in numbers. 

Seek out situations to use that roll 

A leader in a work place

Pressure and stress on a big personality 

Mcall and Simmons 1960

Legitimating ones identity in the eyes of others in is the driving force of human behaviour 

The main judge of identity is yourself

All about reinforcement from others

Drive to acquire support for their idealised concepts of them selves

Media and message

The major advances in civilisation are processes that all but wreck the societies in which they occur

Societies shaped more by the media and less by content of communication 

Electrical tech fosters the unification and involvement 

Hellen Miller & Jon Derrida 1996

Deconstruction

Representation builds itself

Language informs an individual 

We're born into language

Speech draws on intention consciousness, but writing is dead and abstract

Speech over writing

Design writing research Lupton and Miller

Order of importance:
Speech - Writing - Typography - Seeing - Reading 

Modernist typography

Typography has moved away from speech 

Spacing, punctuation, type style and layout, all speech.

First thing's First manifesto 

Rick Poynor

Challenge of vis communicators that refuses to go away

Initially dashed off in the heat of the moment

due to the generation of the manifesto

In 1964 America was already corrupt by ads and Garland didn't want to see England going the same way

Culture Jammin

Ethical charge

Research No Logo

Democracy undemo

Beirat 2007

People who signed it already had great jobs and can do their own things rather than designing ads

Is this workable. It is signed by cultural designers

Horis' Typography challenge  

Challenges seeing and reading

Work to uncover its messages

Deconstruction design style

Grunge style

Created as a poster for a lecture at an American College

Typography is lesser than the written word

Pastiche

Using old styles in a capitalist and modernist world 

Detached from history because it becomes modern day

Reproducing victorian type in a modern way


Marxism 
Negative dystopic picture of the present
Modernist styles become post modern


Tuesday, 18 November 2014

Numiko studio visit:

Numiko studio visit


Me and two other students went to Numikos studio, for me, to get an idea of how a studio functions.
We was given a tour by a guy named Colin,

The studio has employed 20 designers, but on this day it only seemed as if around 10 of them were in.
I was surprised how personal and informal the studio was, with the designers having their own personal items on their desks such as lego toys and other novelty items.


We were talked through their Water Aid's Wahoo project and fully explained how the did the entire site, from initial meetings, to budget etc. We were shows the site mocked up in creative adobe software as well as seeing the wire frames. Colin was telling us how the company provided them with the photographs and stock images to use and also a very basic logo which wasn't designed very professionally and a result of this meant that when the logo was opened in software, it was over 50GB in size; this obviously had to be corrected.

We went into the ins and outs of the company and other designers came over to explain things to us, the studio was very laid back and everyone was very friendly and sociable.
We were informed that the junior designers were paid £23,000 a year, a number which impressed me and a figure I would be very happy earning as a graduate job at the age of 21. Colin had told us that
 he didn't go to uni and started design work at age 16.
He compared Numiko to other such companies in Leeds such as 26 and Made by Pie, claiming the industry 26 was  a lot more formal and intensive that Numiko and that the workers there fit more of a 'Mac monkey' role. 

He explained to us how the company had just won a pitch to redesign the Blue cross charity website and that's what they were all working on at that time. They approached the company proposing a new site mapping that would completely change the ease of the site.

We were told how in the last few years internet on phones has massively grown and how that is certain people's only access to the internet are via mobile devices.

We were shown quite a lot of information about web design and wire frames something which relates to our on going project.




Monday, 17 November 2014

http://justcreative.com/wp-content/uploads/2009/08/type.jpg

http://www.designer-daily.com/wp-content/uploads/2012/07/02e616da153e97c7630a6864de89970d.jpg

Friday, 14 November 2014

Study task OUGD504 - Website optimisation

On the page and off the page factors of Search engine optimisation


Content – the quality of your material 
HTML – elements used to technically create your web pages 
Architecture – elements involved with your overall site 
Links – how links to your content may impact rankings 
Trust – the degree your site seems to be a trustworthy authority 
Social – how social recommendations impact your rankings 
Personal – various ways personalised search results impact your SEO

On the page:

Quality 

Are pages well written and have substantial quality content?


Titles

Do HTML title tags contain keywords relevant to page topics?

Crawl

Can search engines easily 'Crawl' pages on your site?

Research

Have you researched the key words people use to find your content

Off the page:

Quality

Are links from trusted, quality or respected websites?

Trust 

Do links, shares and make other factors

Personal


Locality


History




OUGD504 Search engine optimisation:

Search engine optimisation

More of a concern for web masters who look after the needs of a site on a day to day basis.

It is relevant to us as designers as we can filter the results relating to the content to ensure our sites have the correct viewers.

SEO

Quality content

Ranking websites based on their search terms

Page Authority Checker 

This valuable tool allows you to check multiple elements for up to 10 web pages at a time. Simply enter the exact web pages (not top level domain!) that you wish to analyze. The results will display individual Page Authority as well as the Domain Authority. You’ll also find out the number of Linking Roots Domains in addition to the total number of Links pointing to each page. Finally, the simple Status section will let you know if there are any issues with the Page Authority.


The lower the page/domain authority isn't great, so it is better to get the score higher before you public the site.



This periodic table of SEC success factors dictates the most important factors to consider for a healthy and successful site which people can trust and which bares relevant content.

Very useful to refer to as a check list when creating the site as a graphic designer rather than being a professional or web master.

SEO for startups in under 10 minutes


Google webmaster tool


Thursday, 13 November 2014

Feathr wall paper brief:

After having Tom visit from the Feathr company, I am now at a stage where I would like to design a wall paper piece of art for this project.

I intend to begin this project by researching into other higher end of wall paper styles and what people who are interesting in this type of deco invest their money in.

Cole & Sons


Cole & sons is one of the higher end wall paper supplies who Tom talked about during the visit/briefing. These seem to be a competitor of his company and one of the suppliers whom customers could potentially choose over Feathr.

According to Tom, this company had massively successes in the previous years with two of their wall paper designs:

Cole & Sons - Trees


One of Cole & Sons' very successful paper designs. 
The appeal of this paper came from the fact that the trees accentuate the height of the ceiling and make a room appear bigger.

I feel with wall papers such as this it is better covering a feature wall rather than an entire room due to the harshness on the eyes, but that is only my opinion.


Cole & Sons - Flamingos



This design along with the tree one was very popular for Cole & sons, a lot more subtle, discrete and also feminine in my opinion, but not to a emasculating extent.

Osborne & Little




OUGD503 Responsive: Produce, Propose, Present

OUGD503 Responsive: Produce, Propose, Present

Impact - Start at the end

Product - Range - Distribution 

'If you're doing a poster, Show your poster'

Impose your designs into their relevant contexts

What is the product?

What do I beed to make?


What could I propose?

How could I propose it?


What should I present?

How should I present it?


Show what research you have already done:

-Who needs it?
-Why do they need it?
-What evidence can you provide to support your argument?


Audience, function and context

S - Specific
M - Measurable 
A - Achievable 
R - Realistic
T - Time bound

COP Lecture 7 - Consumerism: Persuasion, society, Brand and culture

COP Lecture

Consumerism: Persuasion, society, Brand and culture


Modern form of culture that emerged in early 20th century

BEAST!

Building cash register New York world's fair

Rise of US consumerism

Consumerism and our unconscious desires

Sigemund Freud and Edmud Bernays

FILMS


Century of Self - Adam Curtis 2002

No Logo - Naomi Klein 1999

Sigmund Freud 1856 - 1939


Father of discipline known as psychoanalysis 

Hidden or subconscious desires explain human nature

Animal instincts which need controlling 

'civilisation and its discontents' 1930


"awareness of ourselves is just the tip of the ice berg"

ID EGO SUPEREGO

Tension between civilization and the individual 

Human instincts incompatible with community

for example:

"Desire to instantly have sex with anyone we find attractive"

"anyone who we consider a threat getting in between our goals we want to 'destroy'"

instinctual desires that never get acted upon

We are constantly frustrated and restrained

Anxieties

The pleasure principle 

Freud in contrast with WW1

'Nauseating celebration of WW1 at the moment' 

WW1 proved Freud's points and shown an example of how people wanted to behave

Base desires and motivations which associate our desires

Edward Bernays 

Created Public Relations

Employed by propaganda office during WW1

Attach a related meaning to products you can make people desire these or want them 

Make people feel that their instinctual desires are being met when buying things

Psychoanalytic desires - Public relations

Cigarettes companies - Lucky strike

Cigarette smoking for women was viewed negatively back in 1929

PR student on Easter day parade - torches of freedom (cigarettes)

Suffragette (feminist) example of freedom and power

Smoking become and icon for women to feel free and independent 

Those Suffragette women who smoked on Easter day parade became symbols to all women

This began an era of:

Product placement

Celebrity endorsements

Pseudo scientific reports

Bernays was the man who came up that doctors smoked cigarettes 

David Cameron trained as a PR guru

President Coolidge wanted to seem more desirable to the public

Henry Ford (1863-1947) - Fordism

At the same time, Henry Ford began creating Ford auto mobiles

Fordism is a term for production lines where people create small elements of a larger items. The logic of this method of production

Idea that the workers worked so hard creating Ford cars so they could eventually buy a Ford

1910- 20000 amount of cars price is $850

1916- 600000 $360

1927 15,000,000 $290

Product competition:

Aunt Jemimas pancake flower - Hence love or history etc

Hartley's jam 'The greatest name in jam making'

Emergence of contemporary advertising 

Need culture moves into Desire culture

'Chanel'

'I shop therefore I am'

The Hidden persuaders Vance Packard

8 common techniques to create an irrational desire for their products:


  1. Selling emotional security (also does this nowerdays)
  2. Selling reassurance of worth
  3. selling ego gratification
  4. Creative outlets
  5. Love objects
  6. Sense of power
  7. Sense of roots
  8. Selling immortality 
Fridge Freezer causes you to waste more food than you use

knowledge and emotional security gained by knowing you have food at home


"blow in her face and she'll follow you anywhere"

'Torches of sexual oppression'

Bernays - Public opinion

" a new elite is needed to manage the bewildered herd"

Educated elite to manage the citizens 

Manufacturing consent

Create a system where people's desires are being met/satiated then people will feel as they have a place

Illusion of freedoin

Deregulate markets - Allow big businesses to flourish.

Democratic society

Stop Shopping and start thinking g20

Russian revolution 

Communism 

Zaarist

Peace Land Bread 1917

Equal redistribution of wealth


A revolution could start in America and the elite's money could be seized

BLACK TUESDAY 

Biggest crash of capitalism in America. The Wall street crash

History of capitalism shows boom times and then crashes

Great Depression 

Joblessness

Transients

Political Class

Roosevelt and the New Deal 1933-36

Total control over individual influence

Futurama 

Giant PR exercise which was the NY world fair 1940

Pioneered by Bernays 

Comparing America and celebrating consumerism in relation to the rest of the world

Free citizen in America, can do things there which you cant do in RUSSIA

http://en.wikipedia.org/wiki/Futurama_(New_York_World's_Fair)

Futurama - A world where if people paid to contribute to, then this future world would exist

Freedom because you can buy products

Democra-City

Consumer system expressed as a city

Doesn't represent citizen participation

Illusion of democracy

Becomes a consumerist society 

 The public is kept fooled into a meaningless life and kept subdued

"you are not what you own"

Ideological project

Through consumption our desires can be met

Consumer self

Politicians continue to be hand in hand with business

Free market

Status quo


Feathr brief OUGD503

Feathr wallpaper briefing:


FEATHR.COM

Wall paper space

artist designed wall paper

Source designs globally 

'Interesting and innovative work'

Helsinki based - London office (and Bali)

EX Advertisers (Fat people buy chocolate, cereal to children)

Threadless $.25 , society 6, bucket feet $2

Why Wall paper?

The wall as a canvas

change their mood with wall paper

subversion

10M roll 

'Grid is small, scale it up'

Mark Denton, Askew, Liam Sparkes, Glue society, super mundane, wood deed, Paul Meates

brief every 3 months

$5 per person per roll

digital print

Brief:


Art has a concept, a story and makes people want to ask about it

'Art is never background noise'

30-45 urban, home owners - doing up their home:

Piece buyers, thrift shoppers, designed afficionadoes, savvy story seekers

Cole & sons, osborne & little

Cole and sons trees and flamingos are most popular recently

Consider context

https://www.feathr.com/blog

Abigail Lane - Bloody wall paper

Jake and Dino's Chapman's wall paper- insult to injury

Never fade into the background

'Timorous Beasties' £350 a Roll

Depth and distance

ON TREND WALL PAPER

Depth to a smaller room

'Damask'

Straight repeats, half of quarter drop on each roll

subtle variations so your eye has somewhere to travel


53cm x 1000cm (10m)

75cm vertical repeats

1560px

Can use typography but obviously consider scale and legibility 

FB: Wearefeathr

Monday, 10 November 2014

Preparation for website crit:

Here demonstrate some very basic mock ups of how I would like my website to function. 
The website will contain a simple template which is used for all of the pages with content I wish to display.

The layout of the site is based around the golden rule of thirds which is relatable to my content due to the site focussing around photographs. 


A large image will be displayed inside the parameters of the rules of thirds which will then contain a slider where to viewer of the site can change an image from half B&W and half colour to which ever style of photography they want to see.




Thursday, 6 November 2014

Design for print - Mike Flowers:

Design for print

Considerations for preparing digital artwork or layout that will be commercially printed.

Adobe softwares:

Illustrator
Photoshop
InDesign

Commercial print?

Offset Lithography
Digital printing
Screen printing

Posters you'll find on the street are often Screen printed, I didn't know this and thought due to screen printing requiring more man hours that digital print would have been the method of choice.

Difference between Lithography and Offset Lithography

"Offset printing or web offset printing is a commonly used printing technique in which the inked image is transferred (or "offset") from a plate to a rubber blanket, then to the printing surface. When used in combination with the lithographic process, which is based on the repulsion of oil and water, the offset technique employs a flat (planographic) image carrier on which the image to be printed obtains ink from ink rollers, while the non-printing area attracts a water-based film (called "fountain solution"), keeping the non-printing areas ink-free. The modern "web" process feeds a large reel of paper through a large press machine in several parts, typically for several metres, which then prints continuously as the paper is fed through."

I think the difference comes down to the 'rubber blanket' where general Litho uses metal plates which contain each colour of the CMYK, which is used in paper printing.

Laser printers can create 'shifts in colour', which means that the colours may not always be the same as you'd expect on each printed page.

Digital colour modes

CMYK - Black subtractive colour, ink on paper

RGB - Additive colour, light via monitor/projector

Looking at how CMYK works with software:

CMYK is used to define colour in the printing process

(Process colour)

The transparency of the inks mix the colours on the paper, the colours are created during the print process due to the mixing of each colour.


Black is called K for the Key colour, the key colour is the last colour to be printed on the page. The other 3 colours without black can create dark shades but they're more of a brown which is almost black which doesn't look the best of quality.

"We need to think of colour as Ink"


Adobe Illustrator 

Use swatches rather than anything else, gives you more range and control over the colours you can use. 

Spot colours are used for brands to ensure the colours are always the same.

Using illustrator you can find a reference which will ensure the colour is always the same every time you print.

Metallic inks 

Spot colour library for Metallic inks.

Spot vanish


Monday, 3 November 2014

OUGD501 - Making connections

OUGD501 - Making connections

Deconstruction 

Jacques Derridaborn Jackie Élie Derrida; July 15, 1930 – October 9, 2004) was a French philosopher, born in French Algeria. Derrida is best known for developing a form of semiotic analysis known as deconstruction. He is one of the major figures associated with post-structuralism and post-modern philosophy
Reynolds IEP.

Dichotomty

What is Deconstruction?

Dualistic oppositions and install a hierarchy that unfortunately privileges .

A type of hierarchy.

A mode of questioning these binary oppositions. Binary one or the other.

His theories were shown to students in art schools in the 70s+80s, he is part of the Structuralism Post- Structuralism movement

Language, English, history.

Relevant to British culture.


(Derreder's text are very difficult to read and hard to understand and this is done purposely so the reader can determine their own opinions on deconstruction theories)

Many post modern writers make their texts illusive so the audience can interpret their own texts.

Ellen Lupton

She explores the aspects of deconstruction and its impact on the G-design world

Cross references deconstruction with graphic design

She examines Derreder's works and simplifies them

"Deconstruction, like critical strategies based on Marxism, feminism, semiotics, and anthropology, focuses not on the themes and imagery of its objects but rather on the linguistic and institutional systems that frame the production of texts"

Deconstruction asks how representation inhabits reality


Pastiche

A pastiche is a work of visual art, literature, or music that imitates the style or character of the work of one or more other artists. Unlike parody, pastiche celebrates, rather than mocks, the work it imitates.