Pact coffee D&AD competition:

D&AD COMPETITION BRIEF BREAK DOWN:

PACT COFFEE AND FACEBOOK

ISSUU: http://issuu.com/ryan_daley/docs/pact_pres_d_ad_submission_eef61ad7c6c996

Introduction: The Pact/Facebook brief found on the D&AD website proposed that the designer that they must create something which: “Uses Facebook to not just raise awareness of Pact, but to make people want to try it. Think about Facebook as a platform in the widest sense: what are its capabilities, and how could these change in the future?”

Concept: Considering the current Facebook app use and the future Facebook for business, I decided to create a revolutionary new online platform entitled 'The coffee community'. This app was a means for fans of Pact’s coffee and non existing customers to become part of a forum style on line gathering involving the coffee connoisseur to the caffeine newbies, in which the precipitants could discuss, purchase, recommend and browse the range of coffees which Pact sell.

Research: I began by firstly looking into Pact’s current design styles along with other companies offering a similar service which delivered fresh products to the consumer’s door. Graze and Occado sprung to my attention, Graze’s design is similar to Pact’s already, going for the healthy earth vibe and with Occado being a middle class organic food delivery service, that brand related to Pact’s.

Proposal: From the research into Pact coffee as a company and visits to their websites, Facebook and twitter pages, I moved on to planning how Facebook could be used and integrated with this company to grow their fan base and widen their customer range. I proposed to design a new style of Facebook app ran by Pact, called the Coffee community.

The coffee community would be a recourse for coffee lovers and people who haven’t currently tried Pact’s coffee to talk to others, order their coffee, browse the products and recommend to their Facebook friends. Design considerations: Creating a new logo [Fig 2] for the Facebook app with combines the exisEng Facebook logo with the coffee pact logo with the multiple coffee beans representing the wide range of coffee blends and the many users of the Facebook app.

Using 3 stock images found in high resolution on Google images [fig 5] these have been combined in Photoshop to create a seamless 3 pages for the app which measures 2304px. The colours have been desaturated so the content jumps out. Text placement, colour and layout will be considered and based on previous research on other such companies.

Final outcome: Displayed above [fig 6.] is the final app design. The other images display the final designs mocked up into a contextual situational such as being used in conjunction with facebook and also on a computer screen, being used by a coffee drinker. The concept of this design is the strength and accompanied with the original styles put forward by Pact coffee, this is a strong concept and an app which facebook users and coffee consumers would engage with.

Final outcome: The final outcome strongly sticks to the original Pact Coffee’s brand guidelines, using their bright orange pantone, a similar choice of typefaces, suitable photography which works in conjunction with the content of the sit. The sign up box in the middle of the site looks particularly engaging, with the turquoise ‘sign up’ and ‘sign in’ buttons, encouraging new users to join the community.

This final response to the brief set is an innovative way which Facebook can be used both to engaging existing Pact coffee customers and also gather a fan base for a new audience of customers who intend to try out the great coffee blends that is sold by the company. Future considerations: The remainder of the app can be designed in the future which would involve profiles of coffee drinkers using their Facebook accounts and also the other pages of the app would be designed.