In order to produce an effective advertisement you must consider carefully factors such as:
- audience
- communication
- distribution
- content
- materials
- quantity
- time-frame
- printing method and cost
Audience
Initially the distribution of my printed materials was not considered with the audience which made me think it would be wise to distribute my material all over the city/nation, but this has now lead me onto realising that this method is not cost effective and is not reaching the audience who I feel would visit my website and view my content.
I have carefully considered my audience now and feel rather than a specific age range, that the audience of people who would visit my website are people of whom would enter history museums and also book stores, for this reason I am deciding to create my materials in accordance with this realisation.
Communication
The message that I wish to communicate through my material is a massive thing. Involving the aim of the design, the audience and the reason why they should interact with my product
What your creation is intending to communicate plays a massive roll on the content of the design.
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