Thursday, 29 January 2015

Research into generation x,y,z etc


Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.

The phrase Generation Y was first used in a 1993 Ad Age article, while Millennials was coined by sociologists Neil Howe and William Strauss. As well as being comfortable sharing their entire life online, this is a selfish, self-regarding generation. "Let me take a Selfie," is their catchphrase.

Generation Z is one name used for the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start it at the mid or late 1990s or the more widely used period starting from the mid 2000s to the present day.


"first tribe of true digital natives"  "screenagers"

Statistics of today’s generation
1 Million Apple apps
1 Billion Facebook users/accounts
5.1 billion google searches 
4 billion youtube views

10HRS 19MINS technology use per day

http://usatoday30.usatoday.com/money/advertising/story/2012-05-03/naming-the-next-generation/54737518/1

Essay quotes


“The new feeling that people have about guilt is not something that can be privately assigned to some individual, but is, rather, something shared by everybody, in some mysterious way.” — Marshall McLuhan

Marshall McLuhan, 1996. The Medium Is the Massage: An Inventory of Effects. Edition. Hardwired.

“Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.” — Marshall McLuhan

Environment, culture, understanding, change

“As the new electric technologies come into play, people are less and less convinced of the importance of self-expression. Teamwork succeeds private effort.” — Marshall McLuhan

Importance of self expression

“The major advances of civilization are processes that all but wreck the societies in which they occur.” — A.N. Whitehead

Advancement, future


Harvard reference:

Author (Year of Publication). Title of Book. Place of Publication: Publisher. Pages.

Beginning of my essay.

New Media

COP essay question proposal
Considering culture and how people don't specifically consider this generation to have any newly formed sub cultures.

Investigating whether the lack of face to face communication in the 21st centaury will be detrimental to the future of this generation (?)

Exploring new media, technologies and the relationship between communication

How can I convey my messages as a graphic designer when type/written communication is more challenging than spoken questions/information?

Research areas: Into Google Glass and it's addictive properties Tweets during freshers Facebook and how everyone spends their lives on it and the connection to loneliness, isolation and also in some cases depression.
Myspace and the design functions attached to it, why myspace has more personality and freedom than facebook, more functions.

Marshall McLuhan, 1996. The Medium Is the Massage: An Inventory of Effects. Edition. Hardwired.

“Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments.” — Marshall McLuhan
Environment, culture, understanding, change

“As the new electric technologies come into play, people are less and less convinced of the importance of self-expression. Teamwork succeeds private effort.” — Marshall McLuhan

Importance of self expression
“The major advances of civilization are processes that all but wreck the societies in which they occur.” — A.N. Whitehead
Advancement, future

Current generations
http://www.telegraph.co.uk/news/features/11002767/Gen-Z-Gen-Y-baby-boomers-a-guide-to-the-generations.html

Millennials (also known as the Millennial Generation or Generation Y) are the demographic cohort following Generation X. There are no precise dates when the generation starts and ends. Researchers and commentators use birth years ranging from the early 1980s to the early 2000s.

The phrase Generation Y was first used in a 1993 Ad Age article, while Millennials was coined by sociologists Neil Howe and William Strauss. As well as being comfortable sharing their entire life online, this is a selfish, self-regarding generation. "Let me take a Selfie," is their catchphrase.

Generation Z is one name used for the cohort of people born after the Millennial Generation. There is no agreement on the name or exact range of birth dates. Some sources start it at the mid or late 1990s or the more widely used period starting from the mid 2000s to the present day.

"first tribe of true digital natives"  "screenagers"

Helen Miller
Jacques Derrida
1996

http://elupton.com/2009/10/deconstruction-and-graphic-design/

Ellen Lupton and J. Abbott Miller. Published in special issue of Visible Language on graphic design history, edited by Andrew Blauvelt (1994). This is an earlier version of the essay “Deconstruction and Graphic Design,” published in our book Design Writing Research.

“Speech draws on interior consciousness, but writing is dead and abstract.”
Representation builds itself

Language informs an individual

‘We’re born into Language’

Lupton and Miller

Order of commutative hierarchy:
1. Speech writing
2. Writing
3. Typography
4. Seeing
5. Reading
“Typography has moved away from speech”


Thursday, 8 January 2015

Testing an interactive print advertisement

Testing an interactive print advertisement 

Having found a QR code on a poster which looked as if it would be interactive, I suggested that we scan it to see how the code functions.

After scanning the code and following the instructions, nothing appears to change anyway. 

Holding the phone infront of the poster is something which is very temperamental and not something which busy people in a rush would be interested in waiting for. 




Here is the website for the QR's app, the website looks very developed and like something you could trust, either the software is not very good or the student who attempted to use it and create the poster didn't manage to correctly master QR codes.

From this finding, QR codes aren't something I think would work to promote my website, as the printed product would have to engage the audience into wanting to visit my site and after waiting or the QR code failing the audience would no longer be interested in my site and it would have disappointed them.

Wednesday, 7 January 2015

Experimenting on software creating my printed materials:

Experimenting on software creating my printed materials







Considerations for print based materials

In order to produce an effective advertisement you must consider carefully factors such as:
  • audience
  • communication
  • distribution
  • content
  • materials
  • quantity
  • time-frame
  • printing method and cost

Audience

Initially the distribution of my printed materials was not considered with the audience which made me think it would be wise to distribute my material all over the city/nation, but this has now lead me onto realising that this method is not cost effective and is not reaching the audience who I feel would visit my website and view my content.

I have carefully considered my audience now and feel rather than a specific age range, that the audience of people who would visit my website are people of whom would enter history museums and also book stores, for this reason I am deciding to create my materials in accordance with this realisation. 

Communication 

The message that I wish to communicate through my material is a massive thing. Involving the aim of the design, the audience and the reason why they should interact with my product

What your creation is intending to communicate plays a massive roll on the content of the design.


Monday, 5 January 2015

Ideas about Augmenting my printing campaign:

I have had the idea to overlay paper with my black and white design printed onto it with the coloured version of the design placed behind in a hope that when placed infront of natural light the coloured version will illuminate the unsaturated and when left flat on a surface the unsaturated version would remain dull and black and white.

This is going to require a lot of practise and experimentation to achieve the effect I am aiming for so in theory I should begin this immediately.

When was augmented reality invented?

http://www.vrs.org.uk/augmented-reality/invention.html

When was augmented reality invented?

The history of augmented reality can be traced back to 1990 and work undertaken by Professor Tom Caudell as part of a neural systems project at Boeing. This project was focused upon finding new ways to help the company’s engineering process and involved the use of virtual reality.

 Caudell developed software which displayed the position of important cabling during construction which removed the need for complex user manuals.

This was the first example of augmented reality.

Caudell opened up the gates for further augmented reality work which occurred in 1992. This included work undertaken by L.B. Rosenberg on a user directed system for the US air force. And an augmented reality manual for using a printer which enabled people to load paper into the printer and perform other tasks without having to use a manual. This was produced by Blair MacIntyre, Stephen Feiner and Doree Seligmann.

Augmented reality remained firmly in the research and scientific worlds until the end of the 1990’s when Hirokazu Kato released an AR toolkit which contains a tracking system, camera calibration code and source code. This is designed to be used with a headset and different operating systems, e.g. Linux, Mac, and Windows etc. It enables 3D images to be displayed onto the real world.

Augmented reality is used in gaming but this is too big an article to discuss here. More information can be found in our augmented reality games article.

What is augmented reality marketing?

http://www.vrs.org.uk/augmented-reality/invention.html

What is augmented reality marketing?

Marketing is the means by which companies employ a range of strategies to help them sell their products to the right customer. They start by identifying who their target customer base is and then follow this by a concerted campaign in which they aim to fulfil their customers’ needs and build long term loyalty. 
Augmented reality is one of the newer forms of strategies adopted by companies who use it to combine elements of print and online advertising. They view it as an ideal way of delivering persuasive messages to a technological minded audience. 
The use of augmented reality in advertising is discussed in greater detail in our augmented reality advertising article.

 Advantages of augmented reality marketing


 It is still early days regarding the benefits of using this technology as a marketing tool but here are a few potential contenders: 
  • Personalisation: the customer can upload their own content to create a personalised form of media which is marketed at them only. 
  • Novelty: augmented reality is considered to be the ‘latest thing’ on the technology front so there is still that drive to be an early adopter. 
  • Socialisation: there is the opportunity for customers to share their personalised content with others, i.e. viral augmented reality marketing. 
  • Accessible: it enables customers who do not have the technical skills or know-how to create their own multimedia product. 


There is also ‘customer experience’ to consider: augmented reality can inject a playful, fun element into in an everyday product. It adds a sense of excitement to the process which appeals to a greater number of customers. This is the aim of marketing.