The text which all subculture is formed.
Don Lefts - Subcultures
Hebdige D (1979): 'Subculture: The meaning of style'
"Youth cultural styles may begin by issuing symbolic challenges, but they must inevitably end by establishing new sets of conventions; by creating new commodities, new industries or rejuvenating old ones..."
New commodities
New Industries
Rejuvenating old ones
'Better way of living'
"attempt to suggest to the rest of the world that what they're doing is wrong - a challenge to the norm"
Proposal for an alternate way of existence
A refusal to conform to the expectations of society
Micro rebellion
Incorporation - Neutralises and sucks back in the subcultures that try to fight against it, using:
Ideological form- Portrays the culture as ridiculous and irrelevant
Commodity form - The process which capitalism ceases on subcultures and makes it a trend which earns profit (capitalism)
Incorporation - Neutralises and sucks back in the subcultures that try to fight against it, using:
Ideological form- Portrays the culture as ridiculous and irrelevant
Commodity form - The process which capitalism ceases on subcultures and makes it a trend which earns profit (capitalism)
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