Tuesday, 18 March 2014

Lonsdale brand:


Slab serif typeface

Examples of use: Lonsdale's brand
Production MethodDigital, Silicone 

Origin: "No real identification ever made for LONSDALE logo. Not a font, apparently, custom made. Close to Rockwell Bold Condensed but O is too "squary" condensed, N has a serif bottom right end, D has a rounded belly, A has double-side serif top, E has a serif center bar aligned with the right ends to "squarify" the block-logo As far as i know, no Slab Serif Egyptian family font has all criteria all together." [http://www.dafont.com/forum/read/658/lonsdale]

Category: Slab serif serif
Classification: Humanist
Distinguishing Marks: Bold stroke, thick serif 

Character: Bold, block capitals, easy to read from a distance, powerful, punch, symbolic of the brand.


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