Design boards 6. YCN Independence day 2 campaign

The brief
The brief was to design an entire campaign promoting sales for the film Independence day 2 before it's release. YCN stated how the campaign must "We would like you to focus on real world and digital stunt based ideas for the films theatrical release in June 2016." and also "bring it firmly into the zeitgeist of the 21st century – across stunts, digital, installation and mobile."
Knowing this was going to be a large brief, but also a project that suited my career development perfectly, as I wanted to progress into marketing campaigns in the film industry, I contacted a graphic designer I knew who had history working with innovative print techniques as that was a field wasn't my strongest.
The Research
Research into other film campaigns was embarked and also into the first film's campaign which was a massive success. Investigations into how digital marketing can take place took place along with imagery from the latest film being gathered.
Idea generation
Ideas were discussed of how we could create stunt based ideas that would reach out to the widest audience, an audience of people who had seen the first film and also those who the film would be new to.
Ideas such as paper billboards that would becoming interactive, changing image as the brightness in the streets changed from day time to night. Glow in the dark inks and other forms of printing were discussed.
After a meeting and discussion with Lee Goater, he commented on how this brief shouldn't be restrictive at all and we should attempt to communicate the biggest and most large scale ideas we had, rather than figuring out what was possible.

We then moved onto a hack theme, involving ideas hacking Google, Facebook, snap chat and television adverts, as these could be mocked up, would reach a large scale audience and wouldn't need to be fully executed in terms of design.
Development
We each came up with a variety of ideas and attempted to create / mock them up to the best standard possible, knowing I had better design quality and could create GIFs I volunteered to design the larger ideas and all the GIF outcomes.
We worked closely together ensuring all the designs followed the same style and themes, sharing logos, images and typefaces between us,
Ideas were on going and throughout the brief we were thinking of bigger and better ways to execute our ideas.
As the brief asked for "stunts, digital, installation and mobile.", we were careful to fully include designs for each of these despite the difficulties faced by digitally creating a stunt based idea.

Outcome

The outcomes varied in quality, with the easier, digital ideas being mocked up to a better standard than say the flash mob dancing concept.
The final presentation that I created I feel represented the outcomes of this project to a very high standard, simply conveying the ideas behind our campaign.
Working collaboratively went well despite the initial change of ideas and no longer needing to use print methods. Due to the fact my partner was a in the second year of his degree I felt my design skills and pace of working over shadowed his and also due to the fact I am close to finishing the course and building up my portfolio, this brief meant more to me as I knew it would reflect the type of work I intended to take a career in.