Studio Brief 2 - Final Spreads

Here I have displayed screen shots of my final 5 completed spreads.

I have displayed the screen shots alongside snaps where the grid is showing. The modular grid is something which runs through as a theme in all my 5 spreads.

The margins and the columns of spreads are used as a guideline of where to position the images and body copy information, that is there use, and the theme running through all 5 spreads organises the publication and shows that they are part of a select group of spreads which compliment each other rather than being stand alone spreads which work on their own.

My cover for my final spreads. 

A leaf of my publication in which I didn't much as much effort into as the others, admittedly it could have involved some images to appear more eye catching and more relevant. It does involve the contents of the spreads which is something which would appeal to the audience.

I am pleased with how my introduction and contents page has ended up.

The introduction is a page which is very eye catching and relevant, to give a premise of what the rest of the spreads will behold. The text on the introduction is simple and to the point;
"These spreads highlight various principles of design, but not the complete amount, they also make evident tips and other facts about design of which a beginner would not know."

I understand now looking back in retrospect that this page contains typos and spelling mistake, something which looks very unprofessional, this should have been checked for my vigourously. 

The contents page follows the same rules as earlier except this time I have reduced the earlier's adjustment with leading as it looked very distasteful. Now I have experimented with how the text boxes fit inside the grid and the page is left with lots of space around each topic to ensure that the contents is simple and legible to read.

The space and drop of line between each topic ensures that the audience of this spread can remember each topic as they are reading through them, which instantly evokes a sense of dedication to the spreads and the person must carry on perusing the publication.

The serif spread is one which hasn't changed since the interim comments of my spreads: 

"My Sans serif VS Serif page again is swamped with body copy text and the grid I have chosen means that the paragraphs are spaces apart and I realise it could be a problem for the viewer to get lost amongst the text and begin reading the wrong paragraph. The imagery is fine as it is at the moment and that shall not change, but more shall be added to fill in the gaps as I don't intend to add more body copy, feeling that the page is already swamped."

I am happy with the final outcome of this spread, I am pleased that I found a relevant image to fill in the missing gaps from my interim effort.

The lower square missing on the lefthand page is there to fit in with the modular grid and to ensure I have filled the grid with information.

My spread about grid systems have progressed since the interim stages, more relevant images have been sources, the muller brockman quote has been given more significance, using the typeface constantina, in bold italic rather than the rest of the publication which has been executed in ordinary constantina.

I have left the lower grid on the page, creeping upwards and fading in gradient as it goes, I feel this is very fitting to the page as the page is about grid systems and this shows the use of a modular grid.

My spread on Chromatic value and colour contrast, each are filled with a large circular image of a colour swatch which explains chromatic value and also the tertiary colours.

This page appears very clean cut and organised in comparison to some of my other spreads.

The text on these spreads keep the information very specific and explanatory.

The modular grid serves it purpose on this spread also as the text has a place and also the enlarged images have composure. 

The 'chromatic value scale' fills an entire row on the left hand page, with the smaller more vibrant image located next to it.

My pages about hyphenation covers an entire 2 page spread with a lot of body copy and certain relevant images. The entire spread makes use of 2 varying sizes of the serif Constantina and also a gothic font explaining the use of an hyphen.

The grid system fits perfectly but in this instance the sections of body copy haven't been paragraphed as they usually would, they have been left together. 

The images fit perfectly centrally on the spreads and fill up a lot of the negative space.

I am very pleased with this spread and feel the quality of image does the topic justice.

This double page spread covers Italics and shade + hue.

With one page focussing around the aspects of a specific typographic feature and the other around a fundamental aspect of colour, it was difficult to make these two pages work as a themed spread. I feel they still look as part of the same publication, just they look slightly odd next to each other.

The grid puts the spread into perspective and the use of themed font Constantina binds the spread together and proves that they're next to each other to work together.

These two pages focus around the finer point of colour theory, a subject which was heavily touched upon over the course of the year. From a distance the spread appears very vibrant but at the same time, filled with body copy. One of the most informative spreads in my arsenal I would say. 

The theme between the spreads still exists with the use of a modular grid and the same typographic justifications. The text blocks could have been made to fit better by adjusting the size of the text boxes, but I haven't done this in this instance due to the amount of type on the spread and ensuring it fits in the page.

My spread on pantone is one of the most text heavy pages in this document, one of the leaves is filled with blocks of body copy where the other contain images of pantone swatches.
This spread explains the need for pantone swatches and how they are required in graphic design and all forms of art and colour.

The grid fits in this spread again, sticking with the existing theme. The 2nd leaf of this spread looks a little out of place i'll have to admit with the positioning of the images of the pantone swatches, but I had to stick with the theme of my grid, so that is my justification for that.

Conclusion:

I am very pleased with the outcome of my spreads, I am happy that they all follow the theme, all make use of the same piece of typography, the grid has worked efficiently and I think for that reason they are collectively a well created publication, which is identifiable by the theme.

Studio Brief 2 - Progress of Spreads

The progress of my spreads is shown here, the middle stages I was at after begging and setting up my modular grid, to collating the information and images, and then filling my spreads with the found and written knowledge.

My introduction page at moment is very text heavy and wordy, something which may put off a person who was to pick up this publication, or view it as a PDF.

I intend to combat this by adding a large introductory image which will be vibrant, eye catching and encapsulating, to keep the audience engaged and in anticipation of what's to come.

The text shall be shortened and paragraphed better to show a lesser block of harsh body copy, which would mean the spread was more inviting to the audience.

The contents page at the moment makes use of the modular grid's form to explain what is found inside the book, the words have been leaded to fit inside the grid, but at the moment this appears startling and far too filling of the leaf of this spread. This shall be adjusted into something more user friendly and design relevant whilst still filling the page and maintaining order and theme.

 My Sans serif VS Serif page again is swamped with body copy text and the grid I have chosen means that the paragraphs are spaces apart and I realise it could be a problem for the viewer to get lost amongst the text and begin reading the wrong paragraph. 

The imagery is fine as it is at the moment and that shall not change, but more shall be added to fill in the gaps as I dont intend to add more body copy, feeling that the page is already swamped.

  

Currently my grid systems theme is going down a route where a lot of text and little imagery makes the page uninviting, un engaging and not very interesting. I have chosen to impose my own grid system onto the bottom of the spread to show an example of a grid system, which in the case is very appropriate as it is the grid of these spreads. Something which I find quirky and fitting.

More images will be added to the spread to make the text have context and to help explain my findings.

The Muller Brockman quote fits with the spreads and the text box and type shall by changed so the font is more fitting to the spread and flows as well as the rest.

RBG vs CMYK is a spread which I began early on with and for this reason I am happy with it's progress, it was the begging spread of this publication and for this reason, it began the theme I was going for. So far I am happy with the text and imagery, but I shall re evaluate this at the end to see if it fully fit the theme with the rest of the spreads.

   

My spread about the topic of Pantone is also one which is fully completed, at this stage. I feel this spread does not require anymore work, and I shall revaluate the aesthetics of this spread in correlation with the other's at the end of the design process. 

I am happy with my progress at this stage, I am seeing these spreads and evidence of my years collection of knowledge and a way to publish them into a coherent publication.

I understand how I still have many more spreads to complete, but I feel If they turn out as well as the previous ones have, then I should fly through the process.