Please explain why you chose this brief, and how your view of the brand has changed since you began working on it.
"We chose the brief due to our combined interest the film and franchise Independence day. The massively successful campaign for the previous film is incredibly inspiring from a design/advertising point of view and we would like to emanate that success with our ideas for the sequal. "
"Please give a short description of your work, and the thinking behind it."
"The concept for this submission of the INDEPENDENCE DAY: RESURGENCE
campaign is that the Independence day aliens are hacking the world’s communication.
This is done by a series of designs in which the aliens from the film are hacking Facebook, Snap chat, Television etc as a means of promoting the film.
Real world stunts also take place rather than simply just viral ones."
