Creative networks poster brief
Subject matter - To design a series promotive posters (and other materials) to be used at the LCA Creative Network nights. The range of material design and selected should professionally communicate the content of the event, promoting the guest speaker and generally acting as material that will highlight the importance of these events.
Research methods - From researching into the past styles and designs that have been created for the CN events, using the powerpoint provided by the CN team.
Researching thoroughly into the works of Daft Punk and Andrew Graham Dixon to be in full comprehension of their job roles and also to find imagery that relate to their works and personalities.
Examining the exhibition space we have to work with for the CN events and attempting to make full use of the resources.
Practical development (media, productions, skills)
Using a variety of software, working together gathering ideas which would form our design process. We made use of Image based and video software to produce work on a variety of mediums.
The final pieces of design would function in a 2D printed material form, along side vinyl stickers and also moving images.
Contextual references
Searching the internet for detailed information on these 2 guests, along with sourcing stock imagery to use which will represent these visitors.
Approaches to documentation
Documentation in the form of blog posts, alongside presentation boards and also design sheets for the final submission.
Reflection and evaluation
This will be completed once both of the guests have been designed for.
Time scale
Week long brief to enter the competition, if successful then more design work will be coming in the future from these briefs.
We were set the task to design a poster each for Daft Punk creative network event and also Andrew Greham-Dixon visiting Leeds college of art.
Reasons for tackling this brief:
• Having passion for the CN events, noticing that they’re a great
resource.
• I work at these events and put up the printed material, would love for
it to be my designs.
• If victorious, great exposure as a freelance independent outside brief.
Collaborative partner Jamie Smith:
• Proficient with software that I have no experience using
• Works at a fast pace – similar to me
• Great rapport for bouncing ideas off each other
• Differ in styles and interests. (He’s more comfortable with the Daft
punk side where as I am happy to design for Andrew Dixon's brief.)
Approaching the brief from the standing that Daft Punk visting LCA was fictional where as Andrew Greham-Dixon was appearing for Creative Networks. For this reason I immediately knew that more focus was to be put not the Daft Punk event, but the Andrew Greham-Dixon one seen as he was actually appearing at Creative Networks.
Back ground information:
Myself and Jamie have both visited the Creative networks in the past, for this reason I knew what promotional material would contribute to the events.
Both heard music by Daft Punk and appreciated their current design styles and the iconography they currently have attached to themselves.
Large scale posters that defined what these events were about, but again highlighted the achievements of the guests were vital, we proposed to create 3 posters in total for Daft Punk.
Short, punchy interactive videos were to be implemented in the cafeteria area to entice the audience to admire these videos.
Vinyl wall stickers were to be placed above the bar area, almost the focal point in the mixing room, where guests reside before proceeding into the lecture hall to view the talk.
Finally, directional vinyl floor stickers came into use to direct guests into the lecture hall, rather than the audience members getting lost amongst the building.
Initial ideas:
We began designing for the Daft punk brief after discussing ideas and quickly finding a concept that was wanted to run with.
Making use of a futuristic glitchy techno effect to convey their background in music and the futuristic design style they have associated to themselves.
Researching the techno design style revealed a futuristic aesthetic which focussed very strongly around a computerised look.
We had to find a way to incorporate this alongside the Daft Punk imagery.
Using Daft Punk's original typography we managed to alter
Beginning by using the highly iconic image of one of the member's masks, exhibiting how the easily recognisable double act would be visiting Leeds college of Art's Creative networks.
We explored a route of their techno futuristic, digital background by inserting 'glitch' crackled styled hexagons, showing reference to both, Lca's logo and Daft Punk's techno background.
The dark black background extenuating the golden colours of the mask.
We moved on from this current design as we thought more would could be put into this design to make the poster more of our own, rather than a simple addition to an existing image of the mask.
The images of the two masks progressed down even more of a digitised techno route, with a glowing edges effects added to the original photograph.
Moving on from the glowing edges,
