Powerful campaign printed posters found in London Center scrutinising Police

http://www.vice.com/en_uk/read/police-spoof-posters-charlotte-england-acab-1312?utm_source=vicefbuk

Work placement at Evolution print:

Having started work experience at Evolution Print in Sheffield I have decided to blog about my findings.

Having had the full tour around Evolution print, I was left to the print technician department for the rest of the day to learn how designs are taken from PDF and readied for perfect prints.

Revisiting my Essay question:

Sheffield city to be studied as part of my essay 

Having already come up with 2 very different essay questions which I felt were much more sociology based rather than design, I have decided to completely revisit my essay ideas and write a brand new essay question.

Knowing that I am going to be spending my Christmas break in Sheffield I am now considering the difference in design for the student culture in both the thriving student cities of Sheffield and Leeds.

I see this as more of a case study than an essay question which I don't think will be detrimental to my essay submission but I feel this topic is something which I can massively engage with and put a lot of time and effort into researching.

Identifying if there is a correlation between the design connected to the student lifestyle in the two student cities, Sheffield and Leeds? 

Identifying if there is a relation in the design and promotional material of the student lifestyle in both Leeds and Sheffield? 

History and development of both Sheffield and Leeds

First hand experience of both cities

Focussing around print design (leaflets, fliers tickets etc)

Interviews with students who know both cities 

Intention is to find and uncover any major differences and analyse why

Culture in both cities and the populous of students 

Photographing opportunities:

Sheffield student union

Clubs - Plug, Corp, West st, Carver street 

Collate any fliers found in Sheffield

FB events advertising Sheffield

Photograph clubs in Leeds, Leeds union etc

Concentrating on printed material and differences (if any) in design style.

Consider finding the design agencies who create most of the printed material for Sheffield and also Leeds.

Projected Website scamps

YCN competition Briefing

YCN competition Briefing

Jenny from YCN, events manager, student program etc curate shop & gallery - 2 years

2 Parts - about YCN and then student awards

What is YCN?

Creative network, You Can Now

New opportunities, partners and ideas

Our members - People and networks who value creativity

Commissions its members to travel and do projects

Visiting Professional GF Smith

Visiting Professional G.F Smith

'1885 onwards'

Matthew Sharf

'Amazing beautiful paper stocks'

Been with G.F Smith 6 years

60% paper from UK, Lake District, US, Germany, Japan etc

Collection

Colour plan

Coated

uncoated

textures

Burberry have their own colour swatch type of paper

Duplexing, Quadplex, Triplex (paper ontop of paper)

Packaging industry

Box making machine


Domonic lipper, pentagram London

VSA partners

Bruno Maag, Active Grotesque - opposite font to helvetica

Made thought designs their promo material

Colour plan, 50 colours, variety of stocks

Yohannas Itten

Touch and feel vs print ability 

Augmented Design direction:

Having already considering making a psychical paper version of my 'History in RGB' website and naming it 'History in CMYK' I am now considering this more than ever due to the arrival of this new project. 

I have chosen to research into other powerful book advertising campaigns and how stores like Waterstones and WHsmiths promote new book releases, I also think this will benefit my project as lots of historical books and ones with similar topics can be found in the for mentioned stores and I think that the cliental who would shop in these book stores would find my website and project appealing. 

Research into print based advertising

Print ads can still be the most powerful medium for getting your message across, as these highly innovative print advertising campaigns show.

This ingenious pad campaign by Ogilvy & Mather for travel brand Expedia uses airport IATA codes to great effect. The idea came about after the team noticed a woman walking through Heathrow with the word FUK hanging off her suitcase. 

With over 9,000 airports around the world, each with its own three-letter code to choose from, the team created a series of prints, using a tagline in the form of passport stamp, which says 'Find whatever floats your boat'.

To advertise the fact that you can get more than 620 miles out of single tank of fuel with Volkswagen's Amarok, ad agency Below developed a series of print ads, inviting people to 'turn on adventure'. The clever concept features three images with the groves of the car keys transformed into a city, safari and mountain landscape.

This beautiful print ad was developed by JWT, Buenos Aires for Argentinian magazine Alzas Bajas. The team created four paper art images, including this gorgeous wildlife scene. Each are accompanied a small amount of explanatory text followed by the tagline 'more information, less risk'.

A species in rapid decline, the African penguin needs help. South African advertising agency Bittersuite and SANCOOB, a non-profit organisation that aims to protect threatened seabirds, recently developed this innovative series of print ads to raise awareness of the penguin's critical situation. 

Inspired by the artwork of Dutch graphic artist M.C. Escher, two of the designs feature clever optical illusions to draw the viewer in for a closer look and get their message across. The third draws inspiration from optometrists' eye charts, featuring a timeline of different sized penguins to show the decline in the species.

To promote design tablet king Wacom's popular Bamboo products, art director and illustrator Maria Molina developed this set of prints under the tagline 'Creativity has no boundaries'. The series includes three illustrations, each featuring various designer tools with a twist. Bright colours, minimal text and simple graphics work perfectly together in this campaign.

This hard-hitting print ad campaiging against gun violence comes from advertising and marketing agency Grey New York. The campaign, which features three human targets, including a small baby, calls for an update to the USA's antiquated gun laws. The ad, commissioned by non-profit organisation States United to Prevent Gun Violence, features the tagline 'Bullets leave bigger holes than you think'.

After our recent Lego art feature, we couldn't help but include a print advertising gem for our favourite toy. Our infatuation with Lego starts at a very young age and it's our imaginations that really bring it to life. This campaign brings out the child in us all; showcasing what we actually see when we play with those coloured blocks.

 There is no text included within this ad, a decision which we at Creative Bloq would completely agree with. There are no words needed to portray the love of the product. This is a case where simple imagery speaks to itself and we think it speaks volumes.

"My whole life I've been a procrastinator, always putting off what I want to do and who I want to be until tomorrow. The Mañana Kid was even my nickname growing up. Last couple of days though, I've felt a small spark to make myself happier, to make the right decisions today. No more "Last Meals," no more "I can't," no more "Maybe." I'm not saying that all of a sudden I'm going to be perfect, just that today, in some way, I'm going to be better. Yesterday you said tomorrow - tomorrow is today."

This is a piece of print based advertisement which really jumps out to me, the simplistic aesthetic of the enhances the emotive connection with the audience and manages to shock the viewer so the information actually sinks in.

Yesterday you said tomorrow is such a simple collection of lexical items, and the definitive 'Nike - Just do it.' in the bottom of the design add masses of impact.

Final website creation uploaded as a GIF

http://www.grandpas-photos.com/

Here is the site which gave my website creation most of my motivation, I feel these GIFS side by side show it's influence upon my own website and explain my design choices when choosing a one page scrolling website.

FINAL GIF

http://gifmaker.cc/PlayGIFAnimation.php?folder=2014120502JIQuTs9rU9XBEzvgaAiVcl&file=output_rF2FLy.gif

Here is the final version of my website, obviously the site could be larger which would require me finding more images and more descriptions which would take a while but at this stage this site consists of 5 different high resolution photos which each have a very specific description.

The site works perfectly as a PDF and being a single page scrolling site I am unsure if buttons or links are necessary so at this stage the site would not contain any links. I am unsure if this justifies my creation as a website or not, but other sites such as 'Grandpa's photos' don't necessarily require links or buttons but do use them.

Website progression

I am very happy with how my website is coming along. Here are a few screen shots of the stage in which I am at. 

I am very happy with my print after it has been edited and placed over my title image.

I am now considering buttons on my home page and if they are event relevant/where they would take the visitors of the website.

Constantly debating whether the text is over whelming the images which is something I want to avoid, I'm going to have to find a 'happy medium' to solve this.

Type variations 

I had downloaded a typeface called Playfair display unknowing that this typeface was full caps, I had received some criticism that this was illegible and hard to read against the white background.

The fact that the primary reason for my website was to inform people about these historial photographs with my input on how the colouration had changed the images, the typeface is very cruical to convey my information.

I am certain I wish to use a serif typeface as I feel that is the most relevant choice and serif typefaces scream out to me - History, the entire theme behind this site.

For this reason I am now experimenting with web safe serif fonts, Times new roman Bold quite appeals to me. The bold aspect makes the white text legible over the white, monochrome images, something which is vital also.